Legal objec The copyright administrative department may order the infringement to cease, confiscate the illegal gains, confiscate and destroy the infringing copies, and may impose a fine; in serious cases, the copyright administrative department may also confiscate materials, tools and equipment mainly used to make infringing copies. ; (1) Copying, distributing, performing, screening, broadcasting, compiling and disseminating the work to the public through information networks without the permission of the copyright owner, except as otherwise provided in this law; (2) Publishing others' exclusive rights to publish (3) Copying and distributing audio and video recordings of his or her performances without the permission of the performers, or disseminating their performances to the public through information networks, unless otherwise provided for in this law; etc.
How do self-media avoid image infringement? Recently, many friends around me have received infringement liability letters or court summons from photo companies such as Panorama and Vision. A minimum of a few hundred, maybe a few thousand. If there's more than one, it's not a small number. Of course, you should abide by copyright. If you want to avoid the pitfalls of image infringement, Yang Tao, author of "Sun Tzu's Art of War in Internet Marketing", would like to share some experiences with you.
First of all, use the platform’s cooperative photo galleries
All major self-media platforms basically cooperate with photo companies, and genuine photo galleries can be used in the background. Toutiao can use genuine pictures such as Oriental IC, Penguin, Baijiahao, etc. These pictures are provided by Visual China in the background, but you must remember that they can only be used on your own platform, and they are still infringing in other places.
Second, take photos and create galleries
What are the most commonly used scenarios? You can take more photos yourself. If it is a company, you can ask colleagues to take more photos and then form an internal gallery. This will have to be done sooner or later. We will create photo albums of different scenes and upload materials in that category.
Third, the cover picture is designed by myself.
For the cover image in the WeChat list, the icon ratio is 1*1, such as announcements, notifications, life, practical, etc. Make a bunch of small icons in Photoshop and you can use them at any time. Just change the color. It can be more beautiful if you have a professional artist.
Fourth, choose a free and open source image gallery.
Global free copyright-free photo galleries, such as Unsplash, Pixabay, Pexels, etc. , all from abroad, some still have restrictions. The CC0 agreement must be selected, which can be used for commercial purposes and does not require a signature.
5. You can use secondary processing of pictures.
If you cannot avoid using it, you can use screenshots, such as web page screenshots, video screenshots, remakes, or secondary processing of multiple pictures. Of course, these will also involve infringement. Try not to use them if possible.
6. These pictures may involve infringement.
Images found through searches may also involve copyright infringement. This is how many people fall into the trap. It is not a big problem for an individual author to use someone else’s picture and indicate the author and source below. If it is a picture company, it will still infringe, as well as comics and design drawings.
In order to avoid image infringement, it is best not to use images that were not taken or designed by yourself. I hope there will be some copyright-free CC0 free galleries in China. If there was such a platform, everyone could share their own pictures and then use the pictures shared by others. I think this site will do well in the future. If the WeChat official WeChat account has genuine photo galleries in the background, most image infringements can be avoided.
Legal analysis on how to avoid infringement of copyrighted images: 1. If it is for profit, then reprinting other people's works requires the copyright owner's consent or payment.
2. If it is only for personal use or study, reprinting is generally legal.
Legal basis: Article 24 of the "Copyright Law of the People's Republic of China" Under any of the following circumstances, the work may be used without the permission of the copyright owner and without payment of remuneration to the copyright owner, but the author must be clearly stated The name and title of the work shall not affect the normal use of the work, and shall not unreasonably damage the legitimate rights and interests of the copyright owner:
(1) Use the published works of others for personal study, research or appreciation;
(2) In order to introduce, comment on works or explain problems, appropriately cite the published works of others in the work;
(3) In order to report news, in newspapers, periodicals, radio stations, television stations and other media Unavoidably reprint or quote published works;
(4) Newspapers, periodicals, radio stations, TV stations and other media publish or broadcast related works that have been published by other newspapers, periodicals, radio stations, TV stations and other media Current affairs articles on political, economic, and religious issues, except those that the copyright owner declares shall not be published or broadcast;
(5) Articles published or broadcast at public gatherings by newspapers, periodicals, radio stations, television stations and other media Speeches, except those where the author declares that they shall not be published or broadcast;
(6) Translate, adapt, edit, broadcast or copy a small amount of published works for school classroom teaching or scientific research, but shall not be used for Publishing and distribution;
(7) State agencies use published works within the reasonable scope of performing official duties;
(8) Libraries, archives, memorial halls, museums, and art galleries , cultural centers, etc., for the purpose of displaying or preserving versions, copying works collected by libraries;
(9) Performing published works for free, without charging fees from the public, without paying performers, and without profit for the purpose;
(10) Copying, painting, photographing, and videotaping artworks installed or displayed in public places;
(11) Copying, painting, photographing, or videotaping works of art installed or displayed in public places; Organize works published in national common languages ??to be translated into minority languages ??for publication and distribution in China;
(12) Provide published works to people with reading disabilities in an accessible manner that they can perceive;
(12) p>
(13) Other circumstances stipulated in laws and administrative regulations.
The provisions of the preceding paragraph shall apply to restrictions on rights related to copyright.