The contents of a lawyer's personal advertisement shall be limited to the following contents.

The content of a lawyer's personal advertisement should be limited to the lawyer's name, portrait, age, gender, place of origin, education, degree, date of lawyer's practice registration, name of the law firm to which he belongs, working time in the law firm, charging standard, contact information and the scope of legal services that can be provided to the society according to law. The content of the advertisement of a law firm shall be limited to the name, office address, telephone number, fax number, postal code, e-mail, website, lawyers association, practicing lawyers under its jurisdiction and a brief introduction of the business scope of legal services that can be provided to the society according to law.

The following principles shall be followed in publishing lawyer advertisements:

(1) shall abide by national laws and regulations and the code of conduct for lawyers; Adhere to the principles of truthfulness, preciseness and moderation.

(2) It should be identifiable, and it should be able to make the public recognize that it is a lawyer's advertisement. Legal education network

(3) Do not use advertisements to mislead or falsely publicize lawyers and law firms.

(4) Advertisements for lawyers published shall not belittle other lawyers or law firms and their services.

(5) You can't advertise in a way that violates the lawyer's mission and damages the lawyer's image, and you can't advertise with the artistic exaggeration of general commercial advertisements.

(6) There shall be no violation of the Law Society's Regulations on the Administration of Lawyers' Practice Advertisements in practice advertisements.

Prohibition of lawyer advertising

Lawyers and law firms shall not publish lawyers' advertisements under the following circumstances:

(1) failed to pass the annual inspection registration;

(2) Being punished by suspension of practice;

(3) Being punished by informed criticism for less than 1 year.

legal ground

People's Republic of China (PRC) advertising law

Article 4 Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

Article 9 An advertisement shall not be under any of the following circumstances:

(a) the use or disguised use of National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;

(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;

(3) using terms such as "national level", "highest level" and "best";

(four) damage the dignity or interests of the state, revealing state secrets;

(5) Obstructing social stability and harming public interests;

(6) endangering personal and property safety and revealing personal privacy;

(7) Obstructing public order or violating good social customs;

(8) Containing obscenity, pornography, gambling, superstition, terror and violence;

(9) Contents containing ethnic, racial, religious and gender discrimination;

(ten) hinder the protection of the environment, natural resources or cultural heritage;

(eleven) other circumstances prohibited by laws and administrative regulations.

Article 13 Advertisements shall not belittle the goods or services of other producers or operators.

Article 31 Advertisers, advertising agents and publishers shall not engage in any form of unfair competition in advertising activities.