Although Brother Wheel doesn't know the truth of this information, if you think about it carefully, maybe it is really possible? (I hope Tesla will not pursue my legal responsibility)
(Note: All the comments below are my own opinions, and have nothing to do with the platform)
Tesla's "overbearing" is well known.
I believe you still remember the "Tesla VS Pinduoduo" incident in August. In July, a merchant named "Easy to Buy a Car" posted a group purchase message on the Pinduoduo platform: 25 18000 yuan to buy a Tesla model? 3. The model is 20 19 upgraded standard endurance rear drive.
If an order is placed in official website and Tesla China, the price of this car is 2910.8 million yuan, and on this basis, there is a state subsidy of 20,300 yuan, while the Pinduoduo platform subsidizes 20,000 yuan on the basis of 2710.5 million yuan, and the actual hand price of consumers is 2510.8 million yuan.
As soon as the news came out, some people were intoxicated with "buy buy buys and orders quickly", while others said "Let's talk about Pinduoduo after all". Faced with many questions, Pinduoduo Platform said that the activities are absolutely true, the vehicles are true and the subsidies are true. It is reported that if you successfully participate in group buying, the car buying process of group buying consumers is no different from that of ordinary consumers. They also placed an order in Tesla official website and picked up the car in the Tesla franchise store. The only difference is that you need to use Easy Car or Pinduoduo's official account to pay.
There is no doubt that this is a domestic Tesla model with legal procedures? 3。 Of course, buying a car or Pinduoduo platform can be regarded as "resale" in law, which is completely legal, because the payer is the platform, and the group owner only bought a "brand-new used car" with a default discount of 20,000 yuan; However, from Tesla's point of view, this behavior of Pinduoduo Platform is using the label of "Tesla" to obtain relevant benefits, which constitutes an infringement on Tesla's rights and interests.
As we all know, Tesla especially likes "hard state". After the group purchase activity, Tesla officially issued a statement saying: "We have not cooperated with Yima Automobile or Pinduoduo on this group purchase activity, nor have we commissioned sales services in any form with Yima Automobile or Pinduoduo, nor have we sold any vehicles produced by our company to Yima Automobile or Pinduoduo on this group purchase activity. Tesla reserves the right to investigate the legal responsibilities of relevant parties. If consumers have any disputes or damage to their rights due to the above group buying activities, Tesla will not bear any responsibility. " Subsequently, the orders of two car owners who successfully participated in the group purchase were rudely cancelled.
A grievance is a debt, and disputes between companies can be resolved through litigation. But what does it mean to cancel the order directly and rudely from the owner's point of view? Although the two "prospective car owners" finally picked up the car and landed smoothly, Wheel Brother really couldn't agree with Tesla's rude treatment.
Drop and then drop? Really don't treat old car owners as people?
If it was just an ordinary rumor of price reduction, it would not cause such a wide discussion. The question is, did Tesla official website show the domestic models of 65438+ 10/0 in June? After the subsidy, the price of the upgraded version of standard endurance rear-wheel drive 3 dropped from 276,5438+0.550 yuan to 249 yuan, and that of 900 yuan and 900 yuan dropped from 344,050 yuan to 309 yuan, while the price of the high-performance and high-performance all-wheel drive version remained unchanged (there was little market demand). This is the sixth time that Tesla has reduced its price in the China market. In just one year, domestic Tesla models? 3 From the initial 355,800 yuan to 249,900 yuan, the difference is 6,543,800 yuan. Do you think the old car owner should blame his mother?
Brother Wheel looked it up on Weibo. A certain car V said it a year ago, and there was internal news that it was a domestic model? It will fall to 260 thousand in a year. According to the present situation, this news is really a "perfect prediction".
There are six price reductions in a year, and each time there is no obvious warning. As soon as the rumor appeared, Tesla China immediately "dispelled the rumor" in Weibo, which was a bit like "there is no silver here for 320". Reducing the price is simply trampling on the dignity of the old car owners. It is worth mentioning that at the end of September, Tesla Giga Shanghai Company issued a document saying that employees are prohibited from eating food containing leeks. Tesla China, which frequently reduced its price in a year, has become a representative brand of "cutting leeks" and is often ridiculed as "cutting users' leeks". If you don't know what it means, you can look it up. Brother Wheel, I won't say much here. )
In addition, on June 65438+1October 19, Tesla China official website showed that the Tesla confidence guarantee plan was terminated on June 65438+1October/October/6, 2020, and subsequent car purchase orders will no longer enjoy the plan. The scheme is to meet the conditions of "no damage to the vehicle" and "odometer reading does not exceed 1600km", and the owner can return the vehicle in full. What does the confidence guarantee plan bring? It brings new car owners "no retreat" and makes the best preparation for the next batch of "leeks".
Whether it is an old car owner, a new car owner/prospective car owner, or even a melon eater, it should have a little shadow on the Tesla brand.
Buy early and enjoy early? You can get a discount if you buy it late?
Ok, all the outputs are completed. Brother Wheel still needs to make a rational analysis with you here.
Domestic models? 3 to 6.5438+0.99 million yuan, in fact, it is really possible. Recently, new European car owners received a brand-new China Tesla model? 3。 In other words, the domestic model? 3 Export mode has been gradually opened. Do you believe in the model of Shanghai super factory in the future? The output will continue to increase, and the annual production capacity will reach 300,000-350,000 vehicles in the future. At the current price of 249,900 yuan, it is impossible for the domestic market to digest such a huge amount. Besides exporting, what kind of domestic models does Wheel Brother expect? Will the price drop further to promote this model in the domestic market? 3 sales volume.
Furthermore, with the continuous improvement of the localization rate of Shanghai super factory and the closer cooperation with the domestic power battery giant Contemporary Amperex Technology Co., Ltd., domestic models? 3 even future domestic models? The production cost of Y will be further reduced, which provides Tesla with enough room for price reduction.
Besides, models? 3 Still suffering from the "encirclement and suppression" of domestic traditional car companies and new force car companies. BYD has Korean EV and P7, and their pricing is in the range of 200,000-300,000 yuan, compared with domestic models? The price of 3 overlaps. Although the model? 3 It is still the sales king of the domestic new energy B-class car market in September (the champion of the overall list is Wuling Hong Guang MINI? EV, commendable), but it is foreseeable that this gap will narrow. The safest way is the model? 3 "self-degradation", control the entry price below 200,000 yuan, so as to seize more market share.
Not to mention, the phrase "buy early and enjoy early, buy late and enjoy the discount" has actually been realized here in Tesla. Brother Lu is here to make a wave of predictions for everyone. I hope Tesla will not pursue Lu Ge's legal responsibility: domestic models? It is only a matter of time before the entry price of 3 will definitely drop to less than 200,000.
The old master wanted to cry, but the new master trembled. Tesla, what's your next step?
Tesla also announced its third-quarter earnings report today. The data shows that in the third quarter of 2020, Tesla's total revenue was $877,654.38 billion, up 39% year-on-year and 45% quarter-on-quarter. In the third quarter, the US GAAP net profit was $3.365438 +0, up 13 1% year-on-year and 2 18% quarter-on-quarter. Of course, who will be too rich? Although Tesla's days are "more and more moist", Musk will never give up. Brother Lu suggested that you buy domestic products? 3 friends, etc., because there is indeed room for price reduction, maybe the "waiting party" will eventually win a total victory.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.