A mature live broadcast industry should be a cultured and standardized industry. During the live broadcast, merchants can increase product visibility and sales through advertising, media introduction, product promotion, etc. Therefore, consumers can obtain corresponding benefits after purchasing products or services. According to reports, at present, many TV stations have adopted computer live broadcast for advertising. The roles of live broadcast equipment manufacturers and live broadcast operators are divided. The main task of live broadcast operators is to provide users with various types of information including TV programs and advertising information through advertising, program production and program release. Live broadcast operators are mainly responsible for providing various services to users. Because they target network TV shows directly, they can provide more content. Because direct-to-network TV programs can be realized through computers and the Internet, more content can be provided. The main task of live broadcast operators is to provide various information, including TV programs and advertising information.