First, find the right person
The level of bidding promotion personnel in the market is uneven. You may have recruited employees who seem to be satisfied, but you don't have enough responsibility. It's strange that you don't deeply optimize account promotion and waste funds! Meeting a reliable promoter is more important than anything else, just like meeting a reliable lawyer.
Second, choose the right channel
There are many channels on the market, such as Baidu, Toutiao, Tik Tok, 36, sogou, etc. There is no doubt that Baidu has the best effect.
Third, choose a suitable time period
Many law firms are promoting during the daytime working hours, without analyzing the schedule of clients, but according to the users' own time. For example, users who need legal services are generally office workers, and most office workers have enough time to compare law firms and find lawyers after work at night, which leads to the demand for consultation, and the demand for consultation also arises. If you miss the consultation peak in the evening, don't always say that publicity is ineffective.