Lead: Lawyers must pass the national judicial examination and be awarded the legal professional qualification certificate. People who do not have a lawyer's practice certificate, but are engaged in legal affairs, are generally grassroots legal service workers, and hold a legal service worker's practice certificate issued by the Judicial Bureau. There are also some people who engage in legal affairs without a license or proper occupation, commonly known as? Black lawyer? Not a real lawyer.
The first question is the skills of lawyers and clients meeting for the first time.
Meeting is the most basic skill and professional skill (art) for lawyers to practice. All lawyers' business, whether litigation or non-litigation, generally begins with talks. The first meeting between lawyers and clients can be divided into the following three stages:
I. Preparation before the talks
1, reception room (office), office and dress: lawyers should wear formal clothes and must be neat.
2. Welcome customers:
3. Attorney's fees: People in China often avoid talking about money at the beginning of meeting. However, if lawyers and clients do not negotiate on attorney's fees before meeting, the future work will not be smooth and many contradictions will easily arise.
4. Confidentiality:
5. Accompanying personnel: Some clients like to be accompanied by relatives or friends to the law firm to talk with lawyers.
Two talks
1, Start a conversation: A conversation should start with open questions, such as: What can I do for you? How can I help you solve your problem? Or use predictive questions to guess which legal field the parties are in trouble.
2. Listening to the client's statement of the case: The ability to listen to the client's statement of the case is an important part of the lawyer's handling ability.
It's very important to show sympathy to customers in the negotiation. In order to establish a good trust agency relationship between lawyers and clients, lawyers should fully express their understanding of the client's situation and their high interest in the case during the talks.
4. Inquiring about the case: Lawyers have three main purposes to inquire about the case, one is to distinguish useful information from useless information, the other is to inquire about the information that lawyers think is important but the client ignores, and the third is to discover the hidden problems behind the information provided by the client.
5. Suggestions: The fundamental purpose of the parties to hire a lawyer is to ask the lawyer to help solve the problem. Therefore, in the process of negotiation, lawyers must make suggestions on the solution of the case.
6. Planning a solution As a lawyer, you should always take the interests of the client as the starting point. Don't always advise the client to solve the problem through litigation in order to earn legal fees. In fact, many cases are settled through mediation, negotiation or arbitration, which is more in line with the interests of the parties.
Third, end the talks.
Before concluding the meeting, the lawyer should ask the parties whether they have made the case clear and whether there is anything they don't understand about the solution to the case. Finally, the lawyer got up and shook hands with the client. After the talks were settled, he made a summary of the talks, which listed the case stated by the parties during the talks, the lawyer's advice and some main times that needed attention, and attached the time and place of the next meeting, and then sent it to the parties or telephoned to inform them. Conversation is also an art, which needs to be carefully crafted by lawyers.
The second question is about the development of young lawyers' business.
First, do young lawyers need to develop their own careers?
One of the necessary conditions of a good lawyer includes: the ability to communicate with clients and develop their abilities. It can be seen that in the legal service market, lawyers need to have the basic ability to develop customers. If young lawyers don't become paid lawyers and partner with other lawyers with strong business development ability, they can't avoid developing their business independently.
Two, the current development of young lawyers commonly used several ways.
First, young lawyers must first successfully find the first customer base;
Second, young lawyers should pay great attention to their word of mouth and be satisfied with the legal services provided to their clients, even very satisfied. This way is what we usually call snowballing or peripheral effect.
3. Can the lawyer's business development learn from the marketing concept?
Marketing is a micro-management activity, mainly through market research and market analysis, to understand the needs of customers, design services according to customer needs and requirements, develop new customers and new businesses, and expand the market share of products or services. Many people think that lawyers are noble professions, and it is unacceptable for lawyers to "condescend" to sell themselves. Lawyers are lawyers, experts and scholars, so they are different from other industries, so the concept of marketing should not be applied to the lawyer industry.
Four. Some suggestions for young lawyers to learn from marketing ideas to develop their business.
First, in terms of ideology, we should change the concept of legal service, realize the importance of marketing concept and the necessity of learning and training, establish a customer-oriented marketing plan, keep close contact with customers at all times, and correctly and timely understand, discover and meet customer needs.
Second, adopting all kinds of suitable marketing methods, being willing to invest more time, energy and cost, and constantly developing new clients are important sources of lawyer's business renewal and continuous flow, and an important guarantee for business stability and initiative.
Third, according to the market demand and new problems in politics, economy, society, culture and law, we will continue to plan our business and adjust the operation center, strategy and tactics in business development at any time.
Fourth, make full use of online media and other appropriate ways to show your eloquence, quick response and profound legal skills.
Five, in the future pre-job training, increase the training of lawyers' business development.
One way: the way of visiting relatives and friends.
The second way: take the road of legal aid: the ultimate goal is nothing more than taking the opportunity to expand popularity and attract more cases.
Road three: take the road of self-planning
Road 4: Take the road of community service.
Road 5: Take the road of personal service.
Road 7: Take the road of self-recommendation.
Road 8: Take the road of news media.
1. Seek cooperation opportunities with the media.
2. Make more friends with reporters.
You can ask to be a part-time correspondent of a newspaper, so as to get to know some enterprises.
4. As one of the free services in the community, legal services enter the community and engage in free legal consultation activities in the community regularly.
5. Advertise in the newspaper.
6, good relations with law firm operators.
7, understand the background of the parties, promising parties get along as friends, and strive to integrate into his circle of friends.
Other lawyers have weekends off, so take this opportunity to stay alone in the office. If you make all the calls yourself.
9. Pay attention to the potential sources of cases in newspapers.
10, attend more friends' parties and get married. This is a good opportunity to send a business card.
1 1. Make friends with people with strong social skills.
12, various trade fairs, etc. If you have a table, that's the best.
13, QQ can make friends with higher level.
14. Make more friends. You can go to a friend's office and meet many friends' colleagues.
15, 16, (as long as it is easy to pay), if not, copy the promotional materials yourself and distribute them as garbage.
17, deliberately choose public interest litigation to improve visibility.
18, enterprise volunteer class.
19, with the consent of the lawyer, set up a stall in the busy area on weekends, and provide legal advice and books for free.
Send a letter to an enterprise, and be a free legal adviser first. 、
2 1, make friends with the company registration department, know the name of the newly established company, and then sell yourself at home.
The third problem is to make full use of the network to open up the source of the case.
Network-a broader space for entrepreneurship!
The fourth issue is the personal marketing of lawyers.
First, the benefits of lawyers' personal marketing
1, improve concentration.
2. Promote the analysis of lawyers' own strengths and weaknesses.
3. Promote the effective implementation of the objectives.
4. It can effectively detect the marketing effect.
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