How to promote soft text?

How to promote soft writing? How to do a good job of soft text promotion for medical industry? How to do a good job of soft text promotion in service industry? How to do a good job of soft text promotion in transportation industry? How to do a good job in the promotion of soft texts for the education industry? There are channels and methods such as videos, articles, soft articles, pictures, questions and answers. How does Fusong County do a good job in soft text promotion and company brand promotion? How should baidu promotion make the company's products? What are the ways and channels for promotion? I believe that every enterprise has various problems in network promotion. Baidu brand promotion, namely "Baidu Brand Zone", is an online marketing promotion service tailored for corporate customers based on Baidu search platform. When search users search with keywords corresponding to corporate brands, corporate promotion information will appear in the first place in search results in the form of pictures and texts. Every customer who is a Baidu brand area can buy brand word packages related to his own enterprise, such as brand words, brand product words, brand activity words and so on. What should Baidu brand promotion do? Baidu brand promotion process is as follows: 1. Customers can register information on Qianbaidu website: company location: company name: contact person: company website (URL): company industry: 2. Confirm all the first registrations, plan Qianbaidu online marketing brand, inquire about industry CPC, and determine specific promotion methods (monthly, semi-annual, one-year system, etc.). ) and brand promotion cycle; Third, the Yangtze River Delta region can carry out specific brand promotion plans after on-site talks or telephone communication with customers (outside the Yangtze River Delta region); Fourth, after receiving the brand promotion plan of Qianbaidu, both parties have no objection, and formally reached a cooperation agreement, signed a contract and placed advertisements. Finally, Qianbaiding provides phase magnetic data report to monitor the brand promotion effect. How to charge for Baidu brand promotion? The promotion price of Baidu brand area varies according to the promotion area. Daily consumption is not less than 3,000 yuan, and monthly click consumption is not less than 65,438+10,000 yuan. The initial promotion cost is 654.38+10,000 yuan, that is, if the enterprise budget is 300,000 yuan, the longest promotion time is about three months (note: the specific system query is obtained at the price per click). The difference between Baidu Brand Zone and baidu promotion is as follows: 1. Baidu brand area is first displayed on the left, with a large coverage, and there will also be pictures or videos of the brand area on the right. 2, baidu promotion, mainly in the form of title and creative description, according to the quality of keywords and bidding to determine the promotion ranking. 3. Baidu brand area is charged according to the display time, weekly, monthly and quarterly. 4. Click to charge in baidu promotion, click to charge once, and click not to charge. 5. Baidu brand zone can be displayed in Baidu news, web pages, post bars, information, pictures and wireless channels. 6. baidu promotion is only displayed on Baidu's website. For new brands, the main problems they face are anonymity, lack of attention and lack of credibility with consumers. Therefore, the promotion of new brands should focus on the five dimensions of authority, popularity, goodwill, reputation and exposure, and be divided into three steps: brand packaging and reputation endorsement, brand word-of-mouth construction and brand influence promotion. The promotion objectives of each step are different, and the corresponding promotion methods are of course different. The first step: brand packaging and credit endorsement. The new company must fully study the market environment, industry characteristics, target consumer groups and the company's own situation, extract the brand core positioning, and package the company's development, industry status, product positioning and product characteristics around this core, such as authoritative media reports on the company, professional certification of the company, awards and honors won, etc. And show them as much as possible. As for the endorsement of word of mouth, Baidu Encyclopedia, Baidu Library and other platforms are good choices. If enterprises lack authoritative endorsement, they need to add information to mainstream media, such as People's Daily, Netease, Tencent, Sina and other online media, which are more suitable for building the authority of enterprises and can be easily searched by consumers. The second step: brand reputation construction. Many people think that a brand must be well-known before it can become famous. Actually, it's just the opposite. Imagine, if customers go to places with bad brand reputation and find nothing, can they still retain customers? Therefore, we must first establish brand reputation. Word-of-mouth construction is actually not difficult, that is, answering the questions that the target customers care about well in advance and putting them on various platforms, such as forums, post bars and Zhihu. Of course, the planning of word-of-mouth content is best to share brand scenes from the perspective of users and third parties, which makes it easier to attract potential customers. In this way, customers can easily search for the positive information of the brand, which is conducive to building trust and goodwill in the hearts of consumers, and the reputation of the brand can be maintained and improved for a long time. Step 3: Enhance brand influence. Brand influence is the combination of brand awareness and exposure. The new brand is not well-known at first, so it needs to spread their official website and product sales channels efficiently, so that the target customers can see and understand the brand. For example, through baidu promotion, search optimization, KOL large-scale grass planting, network celebrity placement, little red book promotion, Tik Tok live broadcast and other ways to effectively promote, quickly enhance brand exposure, increase the number of visits to official website and sales channels, and enhance brand awareness. Through these three steps, a new brand can open the market and establish its own market base. In other words, a good brand promotion should cover five dimensions: authority, goodwill, popularity, reputation and exposure. Search engines take Baidu, sogou and 360 as examples. Baidu has Baidu knowledge, library, experience, post bar, space, pictures and maps. 360 includes 360 questions and answers, pictures and maps. It is very effective to promote these through pictures, words, libraries and experiences in the early stage of the enterprise. Of course, soft writing is just a way to establish brand promotion, and there are many other ways, such as question and answer, posting, self-media, video and so on. Summary: Enterprises need to be fully prepared and persist for a long time if they want to promote their products quickly, and the formation of brands depends on long-term accumulation and dissemination. Of course, soft writing is just a way to establish brand promotion, and there are many other ways, such as question and answer, posting, self-media, video and so on. Summary: Enterprises need to be fully prepared and persist for a long time if they want to promote their products quickly, and the formation of brands depends on long-term accumulation and dissemination. East Gate Begging for Tea Angela's child who ran out of Zhangzhou Tea Factory ran to the East Gate. She is already a middle-aged child who ran out of Zhangzhou tea factory. Drinking tea at the East Gate is light in color and slightly sweet as a mother. Young mothers have great efforts to receive tea, pack tea, box and carry young mothers. Life needs her great strength. The children who ran out of Zhangzhou tea factory asked for tea at the east gate: ancient tree tea, ancient tree tea. Is dad okay in that world? 2018-12-18, Beijing.