Combined with my own experience and contact with lawyers, briefly share, I hope to help you.
First of all, the first "let the customer initiative to find you"
To realize this way, you have to have a number of conditions, such as:
1, the customer can get your information: through acquaintances or network or at least TA have to know that there is such a person as you, right? Otherwise, where the follow-up.
-- For this point, it is recommended that:
1) do a good job of information management and transfer between acquaintances, at least let the people around you know what you are doing.
②You can share some colorful case experiences and important projects, so that others not only know what you do, but also think you are very good.
Most people generally maintain relationships through WeChat, so for the two points suggested above, you can WeChat name (name + lawyer), avatar (professional formal photo), profile (case concepts and other characteristics of lawyers can be mentioned), circle of friends (from time to time to send the daily work status, the case of these cases), and at least four dimensions of the packaging themselves, to convey the image of the profession and the key message
③Try a free wide net of network channels, through the content of the information exposure: free channels such as headlines, Baidu, Zhihu, microblogging and other such common users often stroll platforms, to register a personal number (account packaging can be referred to above the WeChat packaging advice), do some content creation (such as popularization of legal knowledge, sharing case experience), to get some information exposure (you create the content in the network). Once the trace, there is a chance that the user search to see), but this way cycle is relatively long, the short-term effect is not obvious, need to adhere to the long-term.
④Try to pay for accurate industry channels, brand exposure through professionalism: paid such as the industry's more well-known Hualu.com, law map, and legal advice platforms such as Falu (but generally invested in the budget is relatively high, usually a few thousand, tens of thousands of, if you do not have a stable income, it is not recommended that you try the early stage); there are also a number of information authentication products, certification, after passing, it is possible to obtain information exposure and recommendations in their platforms. Their platform to get information exposure and recommended, such as the Huaru cloud certification (this is the Huaru network launched this year, affordable products, honestly, two or three hundred dollars of cost-effective is very high, for new lawyers like you are very friendly, their slogan hit is "so that the user to see you, trust you, choose you", it is recommended that you can go to find out more about the specifics. (Suggest you can go to understand, the specific features are not here to say in detail, or advertising suspicion is too heavy hahaha).
2, the customer is willing to trust you: the customer will generally look at your years of practice, the case, the size of the firm, reputation and other such information, comprehensive to determine whether you are a professional.
-- If you get a handful of handled cases, it is recommended that you can do so:
① Try more law-related content creation and output, with the content to convey professionalism: such as the combination of current hot events, popularize the relevant legal regulations, common sense, rights, and so on, and then publish some law-related viewpoints. (See the above mentioned channels for publishing channels. Indeed it has this function, have to mention a mouth), this product is to support lawyers to reply to the Huaru online consultation, you through the service consulting, more invite users to evaluate, you can accumulate a large number of positive user reviews, this positive feedback will also be presented on your certification business card, other users see these evaluations are conducive to you to do the conversion of leads.
3, customers can contact you: whether it is WeChat or telephone or online consulting portal, these ways to contact you can not be less.
-- In fact, this point has been indirectly involved in the previous two major points, there is not much to say. Just to summarize:
①WeChat, free online platforms: personal accounts are supported by private messaging, so once the content is delivered, users can contact you through the account. However, if you are not afraid of information exposure, you can try to add a cell phone number or micro-signal within the profile of the platform other than WeChat.
② industry paid platforms: these platforms are supposed to do consulting, inevitably set up a consulting entrance, telephone display location, even a few hundred dollars of Huaru cloud certification also support WeChat consulting and telephone consulting, so you just need to do a good job of the relevant information configuration on the line.
So, the second way "you take the initiative to find customers"
This way means that you need to spend time or money - the world does not eat for free, you always have to invest in the same.
1, invest time to do the maintenance of human relations, such as:
① seek cooperation opportunities with the media activities or participate in the community streets of the public interest of legal activities.
②You can try to make friends with some journalists or media friends, the media industry will always receive some legal disputes with the exposure of the application, these resources if you hands, are likely to be converted into case sources;
-now is the era of fast food, the maintenance of human relations requires time, energy, and even money, if you do not good at human affairs, may be this point to do will be more tired, can be shallow, suggest that the focus can be invested in the second point below ↓.
2, investing money to get channels consulting to dig leads, such as:
① consulting platforms needless to say, there is relatively accurate legal advice can be tapped, such as the law map, Huarun, legal girl these (prices may be on the high side, according to their own actual situation);
② information authentication products, such as the Huarun authentication, at present, as far as I know, authentication The only thing you can get after the consultation screening, reply to the rights and interests of this product (so why say it is cost-effective).
Lastly, for the aforementioned key points I summarize again:
1, do a good job of familiar with the management and delivery of information, you can share some colorful case experience and important projects;
2, try to law-related content creation and output, with the contents of the transmission of professionalism;
3, try to pay for the accurate industry channels, through the professionalism of the brand exposure at the same time, accumulate a large number of users. brand exposure at the same time, the accumulation of a large number of users praise to do word of mouth support;
4, investing time to do human relations maintenance (media, community, legal institutions);
5, investing money to get channel consulting to dig clues (consulting platforms, certification products).