What is the best way to improve the advertising popularity of law firms? If yes, please write the advertisement, thank you!

I. Positioning: The advertising appeal crowd of law firms is special, and it is aimed at people, enterprises or individuals who have disputes, so as to avoid disputes. The general population does not have this demand. Therefore, the advertising carrier should choose a more unique way. second, analysis: obviously, the only homogeneity of this group of people may be the overlap of the location factor of the court, which has little unity with the "prevention" business, which requires a single appeal-oriented publicity model.

third, positioning: in view of the above analysis, space is limited, and the advertising strategy suggestions are as follows:

1. Site selection, many law firms are located near courts and other institutions, and their demands are achieved through billboards. It's a good way, but I think it lacks authority

2. Active advertising appeal, that is, actively delivering advertising materials to customers and audiences. For example, collect the enterprise directory, and mail the enterprise profile or enterprise characteristic service direction directly to the enterprise. In particular, newly established companies can choose to join. This way is conducive to active communication and improve the effective arrival rate.

3. Interactive appeal. Through the construction of websites, service hotlines, message boxes, etc., customers in need can get their own media materials during the search process, thus reaching cooperation. This form needs to be publicized in the registered telephone number, website and other places to inform potential customers as much as possible.

The above are some views on publicity, which are not rigorous enough for temporary analysis. We can discuss them together if we have the opportunity.

Hao, senior advertiser, 133113188.