Consumers who purchase goods or receive services through online trading platforms may claim compensation from sellers or service providers if their legitimate rights and interests are damaged. If the online trading platform provider cannot provide the real name, address and effective contact information of the seller or service provider, consumers may also demand compensation from the online trading platform provider.
If the online trading platform provider makes a promise that is more beneficial to consumers, it shall fulfill the promise. After compensation, the online trading platform provider has the right to recover from the seller or service provider. If the provider of online trading platform knows or should know that the seller or service provider uses its platform to infringe upon the legitimate rights and interests of consumers and fails to take necessary measures, it shall bear joint liability with the seller or service provider according to law.
legal provision
The Law on the Protection of Consumers' Rights and Interests stipulates that if a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of the goods purchased by consumers or the cost of receiving services. Therefore, if the anchor with goods is fraudulent in promoting goods or services, the deceived consumers can also claim punitive damages.
The crime of cheating consumers in the live broadcast room meets the relevant conditions: the object of infringement is the ownership of public and private property. The anchor uses fraudulent means (fictional facts or concealing the truth) to defraud a large number of public and private property. The anchor has reached the legal age of criminal responsibility and has the ability of criminal responsibility. Subjectively, the anchor is direct and intentional, with the purpose of illegally occupying public and private property.