(1) Internet marketing. Network marketing is a marketing model with low investment and fast communication speed. There are three main forms of network marketing: one is to establish a website and promote it; The second is to start a blog, write articles, record the experience of handling cases and comment on legal events; Third, leaving your own qq, email or msn on your website, blog and bbs is also a good marketing method.
(2) Book marketing. It is a good marketing model for lawyers to write their own legal thoughts and practical feelings while handling cases, and publish them in books or volumes. There are two main forms of book marketing: one is to publish and distribute one's own works through cooperation with publishing houses, and to spread one's own ideas while selling books; The second is to compile your own works into a book and send them to different clients in a targeted manner, which will make the clients feel that you are a thoughtful and in-depth lawyer and will look at you with new eyes.
(3) Lecture marketing. Lawyers can market themselves through lectures through different channels, such as giving lectures to students in universities, giving lectures to lawyers in law firms and training employees in enterprises, which not only gives them an opportunity to exercise, but also makes more people remember your name; Moreover, you can correct your own shortcomings, make more friends and explore potential customers through lectures, which really kills two birds with one stone.
(4) Forum marketing. In recent years, it is fashionable to organize forums and participate in them. It will be obvious to strive for the opportunity to give a keynote speech at the forum and then "hype" it through the media. There are two main forms of forum marketing. One is to participate in high-level forums to market themselves, show their strength and express their views. The high-level forum is crowded with celebrities, Crouching Tiger, Hidden Dragon. Even if you are just a participant, you can get in touch with celebrities, listen to their voices, learn from their success, discuss legal issues with celebrities, and take photos with celebrities. This is a shortcut for lawyers to grow up quickly. Second, if conditions permit, it is a practical and good way to organize a small public welfare forum, invite like-minded peers or parties with legal needs to attend hearings, give legal lectures and implement friendly interaction.
(5) master marketing. Learn nutrition by participating in postgraduate training, emba training and visiting masters, and enrich yourself. Now it is a knowledge society, a digital society and a network society. Knowledge, information and network determine the vision and height of lawyers. As the saying goes, "you need to find a master at chess." As a lawyer, you should know this very well, always keep a low-key modesty and seriousness, and follow up with experts and professors. There are two main forms of master marketing: one is to get to know friends and entrepreneurs from all walks of life by participating in high-end training; The second is to create conditions to visit the master, ask him for advice, win his trust, guide himself, introduce friends and solve difficult problems.
(6) Political marketing. Lawyers should not only be good at handling cases, but also have political awareness, actively participate in the discussion of state affairs, and make suggestions for the rule of law in China. There are many ways of political marketing. First, take the initiative to participate in and run for deputies to national and local people's congresses and CPPCC members. Only by participating in people's congresses at all levels and CPPCC can lawyers turn their ideas into reality and promote the process of rule of law. Second, lawyers should join the China * * * production party. At the 17th National Congress of the Communist Party of China, lawyers, as representatives of new social organizations, attended the Party Congress for the first time, which made a good start for lawyers to attend the Party Congress. Third, lawyers should create conditions to join democratic parties, submit bills and express their opinions through the advantages of political parties, and improve their political awareness and ability to participate in and discuss state affairs; Fourth, lawyers should enter the professional committees or business committees of bar associations at all levels, become big-name lawyers, and realize the value of life; Fifth, lawyers should join local organizations such as Law Society, Youth Federation and Federation of Industry and Commerce. If lawyers want to improve their status, they must be with people with status, and then they will have greater development and more achievements. Sixth, lawyers should actively put forward suggestions on the rule of law to the state party and government organs and legislatures at all levels, pay attention to the national economy and people's livelihood, and improve their visibility, reputation and professionalism.
(7) Public welfare marketing. As legal experts and professional lawyers, lawyers are fully capable and obligated to file public interest litigation, which not only protects the legitimate interests of most people, but also improves their social visibility. There are two main ways of public welfare marketing. First, lawyers file targeted public interest litigation to attract public attention and improve their influence. Second, for a lawsuit with high news value in the local or national scope, taking the initiative to get in touch with the family members of the parties before the parties know or don't hire a lawyer, and providing legal help and defense for the parties free of charge, can not only improve the visibility, but also get the gratitude of the parties, which is really killing two birds with one stone. As a lawyer, you should have a sense of justice and responsibility. The profitable "business" is to draw out a sword to help each other and fight more and better public interest litigation.
(8) Media marketing. The media is the mouthpiece of the government and is known as the "uncrowned king". As a lawyer, if you don't deal with the media, it is difficult to become a big-name lawyer by your own ability. Lawyers should be good at dealing with the media and use the media's propaganda platform to market themselves. There are four main ways of media marketing. First, as a legal adviser to TV stations, radio stations, newspapers, magazines, websites and other media, using the advantages of the media to achieve their own. Second, take the initiative to accept media interviews, express their views on a legal event, and create momentum for themselves through media communication; The third is to comment on the latest legislative trends and legal cases, express opinions and spread ideas; Fourth, actively contribute to the media, publish articles, and publish monographs to improve visibility and reputation.