Cross-border electronic commerce refers to an international business activity in which transaction subjects belonging to different customs reach a deal, make payment and settlement through e-commerce platform, and deliver goods and complete the transaction through cross-border logistics.
Network is a borderless medium, which is global and decentralized. Therefore, cross-border electronic commerce, which depends on the Internet, is global and decentralized. Compared with the traditional transaction mode, an important feature of e-commerce is that it is a borderless transaction and loses the geographical factors of traditional transactions.
Internet users can submit products to the market, especially high value-added products and services, without considering crossing national boundaries. The positive impact of the global characteristics of the network is to enjoy information to the maximum, while the negative impact is that users must face the risks brought by cultural, political and legal differences.