How does network marketing attract users?

Marketing is a means to study and influence people. Marketing behavior is full of our life. App information push in mobile phones, advertisements on TV, and posters posted in elevators are all marketing behaviors. No matter how the marketing behavior changes online or offline, the ultimate goal is still to attract users' attention and directly or indirectly transform users' behavior, so as to realize some commercial value. The core of marketing is to attract users. Only by attracting users, users are interested in brand products and meeting some of their needs can the ultimate goal of marketing be achieved. So what can be done to attract users? 1. Who is the user? First, we need to find out who the users are. The more detailed the user portrait, the more helpful it is for us to fully understand the user and accurately identify the user. Accurate identification of users can help us find people who are really interested in products, users with strong intentions and people with similar needs and preferences. For example, if a photography organization wants to carry out photography selection activities, it is necessary to start with the keyword "photography" and analyze what the user characteristics are. On the one hand, we can make marketing plans according to the similar characteristics of these users, improve the pertinence and effectiveness of marketing tools, and reduce marketing costs. 2. Where are the users' interests? The so-called point of interest is what users are interested in. You can design the activity content according to users' interests. To understand the user's interest points, we should be close to the user according to the user's characteristics, and the closer we are to the content of the user's demand scene, the more we can arouse the user's interest; The closer you are to the user's psychology and humanity, the more you can arouse the user's interest. Let's continue to take the above photography selection activities as an example. Its main users are photographers, highlighting the prizes of the event, grasping users' interest and telling them that they can get professional photographic equipment to participate in this event, thus attracting users. 3. Let users determine that the product meets their own needs, that is, users determine that this product can meet their own needs, help solve some problems, and bring some expected value to themselves. Similarly, taking the photography selection activity as an example, after users participate in the activity, they exchange photography skills with other contestants, and the high bidder also gets equipment prizes, which meets the needs of users to participate in the activity. The biggest advantage of online is the retention and accuracy of data, which is more comprehensive and efficient. Free creation of activities-there is no limit to voting activities, visits and traffic, and the number of players. Multi-dimensional backwash-ensure that the data of each voting activity is true and effective, and maintain fairness and justice. Security and stability-strong cloud server cluster, BGP line and CDN acceleration ensure the stable and smooth operation of large-scale activities. Super event promotion and authoritative media publicity-select the influence of events and organizers to enhance the commercial value of organizers such as enterprises, brands and associations.