During the period of 1997, Taizi Milk invested 88.88 million yuan in CCTV golden advertising time, winning the champion of consumer goods.
200 1 By 2007, the sales of Taizi milk jumped from 50 million yuan to 3 billion yuan.
In 2007, Taizi Milk introduced $73 million in venture capital from British Union, Morgan Stanley and Goldman Sachs, and signed a gambling agreement.
In 2008, the capital chain of Taizi Milk was broken, three major investment banks controlled Taizi Milk, and Li Tuchun was appointed as honorary chairman.
In 2009, the local government of Zhuzhou established Hi-Tech Dairy Company to manage Taizi Milk.
On April 20 10, Taizi Milk denied bankruptcy and reorganization.
On 201June 17, the police confirmed that Li Tuchun was suspected of illegally absorbing public deposits and was taken criminal measures. Bao Hua Consulting Company, the overseas liquidator of Taizi Milk, said that shareholders of Zhuzhou Taizi Milk had passed a resolution to apply for judicial reorganization according to the bankruptcy law.
On July 23, 20 10, Zhuzhou informed the public that the Zhuzhou Intermediate People's Court ruled that Taizi Milk Group had entered the bankruptcy reorganization procedure according to law.
On July 27th, 2065438+00.7, the Propaganda Department of Zhuzhou Municipal Committee informed the outside world that Li Tuchun, who founded and held the leading domestic lactic acid bacteria milk beverage company "Taizi Milk" for a long time, was arrested on suspicion of illegally absorbing public deposits.
20 10 10 February, the creditors' meeting of Taizi milk bankruptcy reorganization was held, but there was no progress in attracting investment. 2011April, Zhuzhou public security bureau submitted the indictment of Li Tuchun case to Zhuzhou procuratorate for the first time. The procuratorate considered that the evidence was insufficient and returned it for re-investigation on June 2.
On 20 11July1day, Zhuzhou Public Security Bureau filed a public prosecution again. On August 15, Zhuzhou City Procuratorate will make a final decision.
On 2011July 3 1 day, Wendibo was "double-regulated" by the Hunan Provincial Commission for Discipline Inspection and was detained in Changsha Detention Center on suspicion of profit transfer.
On 2011August16th, the administrator Deheng Law Firm announced that mysterious strategic investors had taken over Taizi Milk, and the restructuring plan would be submitted to Zhuzhou Intermediate People's Court as scheduled on August17th.
20 11September1the draft reorganization plan of Taizi milk was officially announced. The bankruptcy and reorganization of Taizi Milk is no longer a "one-man show" of Xinhualian, and Beijing dairy giant Sanyuan will also participate.
20 12 1, Li Tuchun, the former honorary chairman of Taizi Milk, was acquitted.
20 13-08-07 The founder of Taizi Milk reported that Xiao, the former deputy mayor of Zhuzhou City, was behind the Taizi Milk case.