1, Taobao has the responsibility to intervene in the buyer's compensation process and can handle the seller's after-sales rights protection.
As long as the evidence that the seller sells fake goods is convincing enough, Taobao allows a refund. Send the goods back to the address. Don't forget it so easily after receiving the refund. You can click Apply for After-sales to apply for the postage of the return.
There is a necessary procedure for merchants to register and open stores on Taobao, that is, to sign a "service agreement" with Taobao. The two parties agreed: "Users are not allowed to sell goods that infringe other people's intellectual property rights or other legitimate rights and interests on Taobao platform. If the user's behavior causes losses to Taobao, the user should compensate. "
Extended data
1, the loss of consumers buying fakes is obvious, but the impact on the e-commerce platform is negligible. On March 29th, a civil lawsuit filed by Taobao platform against sellers selling counterfeit well-known brands was heard in the People's Court of Longgang District, Shenzhen. The plaintiff Zhejiang Taobao Network Co., Ltd. (hereinafter referred to as "Taobao") sued the three defendants for violating the network service contract and damaging the plaintiff's goodwill, claiming a total of 32 10000 yuan.
2.2065438+In June 2006, Taobao discovered that Swarovski watches sold in two stores were suspected of selling fakes through the big data anti-counterfeiting system. After brand identification, the packaging of the goods sold by the defendant was inconsistent with the genuine products, with rough workmanship and different colors. The obligee gave the appraisal conclusion that "the goods involved are fakes".
It is reported that two shops suspected of selling fake goods were registered by two defendants, Liu Moujun and Wang Mouyi, respectively, and Taobao transferred the clues to the police. On August 16 and 10, the police investigated Wang Mouyi's business and residence in Buji, arrested Liu on the spot, and found out that the store involved was actually run by Liu Mouyi and his wife Hua. Liu Hedu was sentenced by Luohu District People's Court for selling goods with counterfeit registered trademarks. According to the principle of "punishment before people" in law, after the two defendants were sentenced, relevant civil proceedings were also opened.
4. This case is the first time that the e-commerce platform has used civil litigation to sue the counterfeiters. During the trial, Taobao quoted a professor's research report, arguing that every fake or quality dispute would significantly reduce the overall consumption activity of consumers on the e-commerce platform, and provided the court with a method to calculate the loss, and reached a compensation amount of 3,265,438+100,000 yuan. In addition, Taobao asked the court to order the three defendants to publish statements in prominent positions in newspapers and online media to eliminate the impact of the defendant's malicious sale of counterfeit goods on the plaintiff's reputation.
References:
People's Daily Online-"Taobao" sued the fake seller for 32 1 10,000 yuan.