Young lawyers, new lawyers, about finding case source, see this article is enough, the most complete, if you want to use the Internet to find the case source, it is more should see, this article is suitable for all lawyers.
Every lawyer after more than ten years of hard work, get a bachelor's degree, struggling for the judicial qualification examination backwater. In the face of a year only 10% pass rate, the day before dawn, get up in the dark to review, picking the light to stay up countless times, memorize, understand countless law, do countless exercises, simulation questions, day after day, the knowledge points over and over again. The law exam is only a knock on the door to realize the dream of lawyers, the future of the road still need to persevere in their efforts.
After the internship period, you need to pass the interview to get the official license to practice law. The cost of the time it takes to become a lawyer is something only a legal person knows best. In which stand out the novice lawyers have a few years ranging from the growth period to become a basic business skilled lawyers, but no matter whether it is a novice lawyer or senior lawyers, the most need, the most concerned about is the source of cases. The source is every lawyer based on and survival and development of the first premise, no source, can't find the source means no case, no source of income, more importantly, there is no opportunity to show their talents, and then powerful, specialized knowledge of the most cattle lawyers will be wasted, and from now on, "bury" a lawyer's bright future, so, how can lawyers effectively obtain the source? How to effectively obtain the lawyer case source? New lawyers to open up the source of the ways and means to become a top priority, the following with you to explore:
For lawyers, the source is the market, the source of the development of the case is in fact marketing, we want to seize the pulse of the market, in the fierce competition in the market, the lawyers of the legal products to promote out, so that everyone in the sea of people to find you, the source of the source of the channel is nothing more than contacts, publicity.
One, the traditional method (networking-based, too much trouble can be directly after the jump to view the Internet channels of customer acquisition):
1, the use of a circle of acquaintances
Recommended by friends and relatives, old customers recommended, to participate in classmates, attend the meeting, and so on, to promote their personal card, tell them that they are not the only ones. Push their own personal business card, tell everyone you are a lawyer. Because of the special nature of the profession of lawyers, so that people are very revered, so that will deepen the impression of you, and we have subconsciously remembered the fact that you are a lawyer, and then encountered any legal problems the first time to think of you. In fact, from their own personal circle to start digging, is the vast majority of lawyers first bucket of gold source.
2, find a large law firm affiliation
Large law firms have strong resources, a variety of types of cases, and the cases handled by a large, influential, when you have access to these cases, your vision will be very broad, you learn the skills in which, the accumulation of real-world experience is also very sufficient.
3, behind the senior barristers, to assist in the case
Law firms of senior lawyers are holding a lot of cases, there will always be some cases do not have the means to deal with the other lawyers, this time it is necessary to other lawyers to assist. Seriously do a good job every teacher, colleagues or peers referred to or need your assistance with the case, your serious and responsible attitude, will leave a deep impression, so that others have a good case later cooperation, will be the first time to think of you.
4, join the team of lawyers
When they can not walk independently, with the help of other people's "help" and make their own stored "ability" to walk together, is not lost! A good way. Just started as a lawyer, don't rush to do cases independently, you can seek to do the old lawyer's assistant or do a team of lawyers in an enterprise's fixed-point lawyers. At the same time, they should be correct thinking, any position is from the grassroots, from small things.
5, participate in or organize a variety of salons, forums, lectures, speeches
Want to create a high density of potential customer groups at low cost, speeches, lectures is the best way, this is the point across the publicity, to play a four-two catty, the meeting place to sow seeds, widely planted grass effect. Lawyers through speeches, lectures, salons and other activities, you can communicate with customers face-to-face, their own strengths and high self-confidence image is very intuitively displayed in the customer's field of vision, and in the field there are questions about the link, the customer threw out the problem, the lawyer through the scene to give professional answers to the advice more persuasive.
In fact, "speak" can "speak" to the business, speak to the case, "speech" can conquer customers, speak well can set the customer's heart, the case is basically The case is basically secure in the bag. At the same time, "speech" can conquer the judge, speak well, the judge was impressed by you, the case is basically "win", and give customers a very deep impression, set up a tall, professional, confident image.
6, the road to legal aid
Don't think narrowly: legal aid is to wait for the provincial justice department legal aid center to arrange the legal aid case is legal aid. Don't narrowly think: legal aid are laborious and costly hard work. In fact, novice lawyers should take the initiative to participate in the competent authorities of the industry to arrange the legal aid and their own judgment that is worth participating in the social legal aid, and the scope of legal aid is not limited to your province, city, county, to be enlarged in the whole of China, to take the opportunity to expand the visibility of the case, so as to attract more sources of cases.
7, into more social circles, expanding the network of resources
Exposure of their status as lawyers, the accumulation and expansion of contacts, not sitting in the office every day, blowing the air conditioning, drinking tea, waiting for customers to come to the door, waiting for the opportunity to come to the door, but to put themselves into more social circles, expanding the scope of their own social, expanding horizons, recognizing all walks of life. Expand your horizons and get to know people from all walks of life, which is conducive to your own development.
8, the use of Saturday and Sunday breaks, in the more busy place to set up a stall to provide free legal advice and on behalf of the book; to some individual vendors dense market to go shopping, by the way, handing out business cards.
9, usually have time to the court to turn around, take the opportunity to provide free legal advice to intervene and then talk about the case; to go to court to observe, and did not hire a lawyer to communicate with the party; to the Labor Department squatting behind the door, issuing business cards, publicity and so on.
10, take the time to some companies, enterprises to visit, and strive to contact with the company, the leadership of the company, talk to understand the actual situation and needs of enterprises, but also introduce themselves, introduce their own firm, publicize the legal knowledge.
11, often participate in some of the entrepreneurs' associations, chambers of commerce and guilds, more to know some of the company's leaders, the industry leaders.
With the continuous development of social economy, the education level of everyone continues to improve, and legal awareness has also increased. In our daily lives, when there are some legal problems or disputes, we tend to seek legal help. The Internet is highly developed today, we rely on the network is very "serious", cell phones are inseparable from the hand, what is the first thing is to look for the "lady of the hour", after all, the Internet in the brainstorming, you can sift out a lot of useful information for themselves. This also shows that some of the traditional marketing methods may not be applicable, we have to keep pace with the times, with the help of the Internet, the power of the media to open up the case market, access to more effective case, no longer need to laboriously run around. Also highlights the importance of using the Internet for publicity, the spread of speed will be very fast.
Lawyers must know how to publicize, the wine is not afraid of the deep sense of the alley is no longer applicable, if you continue to adhere to this idea will certainly lag behind the pace of the times. Publicity through the Internet, is a kind of knowledge, culture, wisdom, experience accumulation and precipitation, expose yourself as a lawyer's identity on the network, is to systematically send professional legal knowledge to the Internet, shaping the professional image of lawyers, set up a personal brand for the whole world to search for. Here we come to explore the second major method of case source channels:
Two, modern methods (Internet publicity is the main)
1, search engine promotion
Search engine promotion methods can be divided into a variety of different forms, the common ones are: logging in to the free The most common forms of search engine promotion are: free classifieds, paid classifieds, search engine optimization, keyword advertising, keyword bidding, search rankings, and web page content positioning advertisements. Summarize one sentence: paid expensive, free time-consuming and not every lawyer is proficient in SEO promotion.
2, the establishment of the lawyer's personal website
with an independent domain name, this lawyer to promote the advantages of better control of the lawyer's website content, a more comprehensive package of lawyers themselves. But lawyers should combine their own strengths, points of interest, points of interest, professional areas of strengths, strengths, weaknesses and other comprehensive analysis. To accurately find their future long-term position, never let yourself be a millionaire lawyer for the rest of your life! You can only stand out from the crowd of lawyers if you are an expert in a particular field.
3, open and operate major self media accounts
Opening including but not limited to WeChat public, Sina microblogging, a little, penguin, netease, headline, know, blog, baijia number and other major self media accounts. Lawyers need marketing, but also need to have a purpose, targeted, planned marketing. Lawyers use content marketing is a very good way of marketing, through content marketing to shape the brand, open up the case is the trend. If you choose content marketing, then the creation and dissemination of content is the two core links. From the choice of dissemination channels, weibo public number, headlines, a little, penguin, netease, microblogging, blogs, hundreds of dissemination has been more and more popular with many legal practitioners, especially weibo public number, for the lawyers who have just entered the profession, no experience, no qualifications, no network, no money, the use of the major self-media content marketing is a good opportunity to enhance the visibility of the search engine will often be favored, there will be a Good ranking, for the promotion of some help.
4, soft promotion
A good lawyer not only excellent professional ability, theoretical knowledge is also very rich. Not much case experience of young lawyers can show their ability through theoretical articles; and for experienced lawyers, more can be summarized through the article experience, preaching, and further improve themselves. To write articles, published articles as an opportunity to continuously improve the level of self-writing and cultivation, solid professional knowledge, enhance the sense of honor and sense of responsibility. Efforts through a variety of ways to publish their own views, articles and even writings, including magazines, conferences, forums, professional websites, public number with a certain degree of influence, etc., in these platforms to display their articles, invariably formed your low-cost continuous customer acquisition channel, if your potential customers see your articles, you may be able to find you by following the vine, this is the point of the opposite undifferentiated attack.
5, strive for television, participate in the public interest program
News media have a lot of public interest activities need lawyers to intervene, which requires lawyers to get into the habit of reading newspapers, television, when you see the information on the initiative to contact the editor, the gross. But must remember: don't talk to reporters and editors about compensation, to the name of public interest to create their own image of public interest ambassadors. Usually also take the initiative to participate in the news media coverage of hot social cases, public interest litigation cases, even if it is only in the newspaper to say three or five comments or a small face on TV, that is the accumulation and wealth.
6, the circle of friends sun judgment and court summons, etc
Lawyer circle of friends sun judgment and court summons, this is a means of publicity, can be said to be zero cost, so that you can let your circle of friends know, you have recently been busy with what kind of cases, proving that you are not idle, but also have a source of customers, can be competent for that type of case. The case of the type. The first thing that you need to do is to make sure that you have a good understanding of what you're doing and how you're doing it, and that you're able to make it work.
7, establish or join the WeChat group
QQ and WeChat can also be used as a tool for external publicity and contact, to maintain the social nature of the QQ group, WeChat group activity, to improve their own is a lawyer's visibility. Because everyone's awareness of a person are first from the words and behavior, especially the Internet era has brought the convenience of spreading their own information through the Internet. Accurately locate some of their own good vertical QQ group and WeChat group: for example, you are good at financial law, go to some entrepreneurial group, financial group, there are a large number of potential customers who need investment and financing, equity, private equity, listing needs, they will have the corresponding legal issues; if you are good at the marriage and family cases, soak up some mom community; if you are good at the company law, labor law, go to soak up some of the management community If you are good at company law, labor law, go to some management community, HR community, etc.
8, stationed in the large legal advice platform (highly recommended)
Entered in the large legal advice platform, especially some of the large paid legal advice platform, the real knowledge of the cash. Why do I suggest that you must be stationed in the paid legal counseling platform? The reason is as follows: the lawyer industry sells the service is the knowledge plus time, willing to pay for knowledge of the customer although not necessarily a big customer, but must be respected knowledge, and the quality of the customer is relatively good, and the role of the paid legal advice platform is to help you screen the quality of the customer. Individuals are not recommended to enter the kind of lawyers need to spend money to certify the platform, in essence, although lawyers spend money to enter the platform to get the case, in fact, or through the free consultation screening case, resulting in the quality of the customers of this platform is not very good, a lot of customers want to free counseling, do not accept the paid counseling, the conversion rate is very low. The same is screening customers, why not enter some paid legal advice platform? One-step screening to quality and valuable customers, time-saving and efficient.
A good lawyer platform provides a lot of convenience, including not limited to brand exposure, resource docking, earning consulting fees, online customers into offline case, etc., almost covering all the needs of lawyers. So, be sure to take full advantage of the Internet and choose to join some good lawyer platforms. For example, this kind of customer payment consulting platform, the lawyer screened out the case source customers know how to respect the lawyer's knowledge and valuable time, rather than rubbing free advice, and converted into a case source customers are high-quality.
In addition, lawyers should cherish the existing paid consultation with customers, regardless of the size of the subject matter, lawyers should treat customers as "God", and answer every customer's inquiries in order to get more repeat customers. Better to complete the lawyer and the customer online communication, reach an intention and then to the offline detailed communication entrusted matters, make full use of fragmented time, reduce the cost of communication, enhance the customer experience. The value of the lawyer's knowledge comes from the payment of knowledge, and valuable customers also come from the payment of knowledge, that is, the lawyer's case from the willingness to pay customers.
9, the use of fast hands, jitterbugs active
Fast hands, jitterbugs, the two short video APP, in recent years has become a hot social software, lawyers through the live broadcast to publicize the legal knowledge, send some short videos associated with the law, store more potential customers; can also be with some fans especially strong netroots cooperation!
10, the establishment of their own lawyer circle, resource docking *** enjoy
More lawyer friends, whether it is the city, province, province, foreign, do not turn away, to develop the habit of making friends, the lawyers can be docked in the circle of lawyers in the country's legal profession counterparts of the special resources, backgrounds, contacts, ability, Project and on behalf of, recommend, seek resources, seek connections, seek cooperation, seek help, seek opportunities, and so on. The following figure is a resource docking function of a so-and-so my consultant online legal payment platform, super practical.
11, shaping the personal brand: the core competitiveness of the lawyer
lawyers personal brand with the establishment of the individual's professional competence, word of mouth, network, industry status, influence and so on are inseparable. Brand lawyers usually have the following conditions:
(1) have their own field of expertise. When the lawyer in a field to do top experts, will naturally form a certain brand effect.
(2) have a successful case. Lawyers should have their own masterpieces and benchmark cases, not only to bluff customers, but also to let the circle enjoy, word of mouth.
(3) have full professional merit and case strength. Brands are honored and based on strength. Lawyers are not just people who help others to fight, you can also provide many, many quality legal services, you are a professional skills, "golden key" legal services.
(4) have a certain personal charm. Unusual personal charisma and personal cultivation, is the necessary elements of the brand lawyers, otherwise, how can the bland how to stand up to the word brand.
(5) have considerable influence in the industry. Not only can get the circle (not limited to peers, judges, prosecutors, etc.), but also recognized by the parties and their friends and relatives.
Marketing is never a very simple thing, nor is it an overnight thing, especially the lawyer industry, many times we sell not a specific product, but our own with our services. The so-called gold cup is better than word of mouth, no matter how the times change, highly recognized by customers, is always the most direct and effective way of publicity, rather than confused, complaining, over-ambitious, as well as dedicated to serve the current customers, paving the way for the future. Lawyer is a kind of service industry, customer experience is crucial, for customer needs, should respond positively, timely feedback, active communication, and make every effort to do, and strive to serve one, satisfied with one, and then around this one, to take down more people in their circle.
Summary: The importance of the Internet channel need not be said, I believe that many friends engaged in the lawyer industry are more or less have learned the knowledge of Internet marketing and promotion, but still want to emphasize one point, that is, to insist.