Article 2 The term "lawyer's business publicity" as mentioned in these Rules refers to the behavior of lawyers and law firms to release legal service information to the society by themselves or by entrusting others in order to expand their influence, undertake business and establish their brands.
Lawyer business promotion mainly includes the following ways:
(1) Publishing personal advertisements of lawyers and advertisements of law firms;
(2) Establishing, registering and using Internet media such as websites, blogs, WeChat official accounts and LinkedIn;
(three) printing and using business cards, brochures and other text or audio-visual materials with the nature of business promotion;
(4) publishing books and articles;
(5) Organizing, participating in and funding meetings, appraisals and selection activities;
(six) other business promotion methods that can be spread to the public.
Article 3 Lawyers and law firms shall abide by laws, regulations and practice norms, and compete fairly and honestly. The publicity content shall be true and rigorous, and the publicity method shall be appropriate and appropriate, and shall not contain misleading information, and shall not damage the professional dignity and professional image of lawyers.
Article 4 Lawyers' service advertisements refer to legal service information published by lawyers and law firms through advertising agents.
Company lawyers, public lawyers and public law firms shall not publish advertisements for lawyer services.
Part-time lawyers who publish advertisements for lawyer services shall state their status as part-time lawyers.
Article 5 Lawyers and law firms shall not publish advertisements for lawyer services under any of the following circumstances:
(a) did not participate in the annual assessment or the annual assessment is unqualified;
(2) During the period of suspension of membership, suspension of practice or suspension of business for rectification, and the expiration of the period is less than one year;
(3) It has been made public in informed criticism for less than one year;
(4) Other circumstances in which advertising is not allowed.
Article 6 The business publicity information released by a lawyer shall clearly indicate the lawyer's name, lawyer's practice license number and the name of the law firm where he works, and may also include the lawyer's portrait, age, sex, education, degree, years of practice, lawyer's professional title, honorary title, law firm's charging standard, contact information, business scope, professional field and professional qualification of legal services that can be provided to the society according to law.
Article 7 The business publicity information released by a law firm shall clearly indicate the name and practice license number of the law firm, and may also include the address, telephone number, fax number, e-mail address, website address, official WeChat account number and other contact information of the law firm, as well as a brief introduction of the honorary title of the law firm, the charging standards of its affiliated lawyers association and law firm, and the business scope of legal services that can be provided to the society according to law.
If the business promotion information of a law firm contains personal information of lawyers, it shall comply with the provisions of Article 6 of these Rules.
Article 8 Where the business publicity information of lawyers and law firms contains honorary titles, the time and institution for awarding honorary titles shall be specified.
Article 9 Lawyers and law firms may publicize their professional legal services, but they may not claim or imply that they are recognized experts or expert units in a certain professional field.
Article 10 Lawyers and law firms shall not commit any of the following acts when conducting business:
(a) false, misleading or exaggerated publicity;
(2) It is inconsistent with the registered information;
(3) having a special relationship with judicial organs, government organs, social organizations, intermediary institutions and their staff, either explicitly or implicitly;
(four) demeaning other law firms or lawyers; Or conduct comparative publicity with other law firms and other lawyers;
(5) The result of handling the case;
(six) the announcement of the winning rate, the amount of compensation and the target amount. It may make the public have unreasonable expectations for lawyers and law firms;
(seven) express or implied to provide kickbacks or other benefits;
(eight) no fees or reduced fees (except legal aid cases);
(9) Publishing customer information without the customer's permission;
(ten) words, patterns, pictures and audio-visual materials that are not commensurate with the profession of lawyers;
(eleven) using the position of the Bar Association to engage in activities that do not perform the duties of the Bar Association;
(12) using the names of China, China, China and foreign countries, or using the names of international organizations, state organs, government organizations and trade associations without consent;
(thirteen) other prohibited contents stipulated by laws, regulations, rules and industry norms.
Eleventh it is forbidden to publish business promotion information in the following ways:
(1) Making and publishing business promotion information in an artistic exaggeration way;
(two) posting and distributing commercial promotional information in public places;
(three) through telephone, letter, SMS, email and other means to promote business. ;
(4) Publishing business promotion information in the form of billboards, mobile advertisements and electronic information display boards near courts, procuratorates, detention centers, public security organs, prisons and arbitration committees;
(five) other business promotion methods that are detrimental to the professional image of lawyers and the overall interests of the lawyer industry.
Article 12 Lawyers and law firms shall be responsible for the information content in their Internet media accounts, and shall promptly delete the information posted by others in their Internet media accounts that violates these Rules.
Thirteenth lawyers, law firms, Internet platforms, mass media and other third-party media promotion business, regardless of whether the third party charges lawyers and law firms, shall abide by these rules.
Lawyers and law firms shall require third-party media to express the information specified in Articles 6 and 7 of these Rules to the audience.
Lawyers and law firms are not allowed to cooperate with third parties to promote their business by paying the case introduction fee or sharing the income from attorney fees.
Fourteenth lawyers and law firms shall not help others in violation of these rules.
Lawyers and law firms shall inform individuals, units, foreign lawyers and foreign lawyers of the provisions of these rules in the process of providing services or conducting business cooperation, and urge them to stop their illegal acts or stop providing services and business cooperation.
Fifteenth lawyers, law firms in violation of these rules to publish business promotion information, by the local lawyers association management.
Article 16 The Lawyers Association may manage the business promotion information of lawyers and law firms through examination, inspection, spot check or investigation and handling of complaints.
Seventeenth for violations of these rules, the lawyers' association shall order lawyers and law firms to make corrections within a time limit, and can be investigated and dealt with according to the "Rules on Punishment of Violation of Members in all china lawyers association".
Eighteenth lawyers and law firms in the provision of legal service information bidding, comparison and other activities, with reference to these rules.
Article 19 The Standing Council of all china lawyers association shall be responsible for the interpretation of these Rules.
Article 20 These Rules shall come into force as of the date of promulgation.