Many people misunderstand the right to portrait. For example, when customers encounter unscrupulous merchants, they choose to leave evidence with mobile video. At this time, the boss may say? Your behavior violates my portrait right, which is invalid evidence? . In fact, taking photos with mobile phones as evidence for investigation and evidence collection by the police or relevant departments is not an infringement of portrait rights. The so-called infringement of portrait rights refers to the use of citizen portraits for commercial propaganda and business operation. Just like MOZIK Company used the portrait of Faye Wong in its promotion without signing a commercial cooperation contract with Faye Wong, this is a typical infringement.
As public figures, Faye Wong and her agency will certainly not leave it at that. They immediately hired a lawyer to issue a lawyer's statement, demanding that the company immediately stop the infringement. If they go it alone, they will be investigated for legal responsibility. In fact, without the consent of the star, the brand takes the portrait of the star as a case of commercial operation and publicity, and the court's decision is precedent. As long as the plaintiff's evidence is conclusive, the defendant, that is, the brand, will definitely compensate for the loss.
Commodity queen? Viya's name was maliciously used by others and registered as a company? Viya Yettian? Name, staged a true and false Li Kui jy drama, using Viya's reputation for improper profit. After Viya found out, she immediately took it to court. Finally, the court ruled that the company compensated Weiya for more than 400,000 yuan and stopped the infringement.
Therefore, it is improper and illegal for brands to use artists' portraits privately. ? Portrait use right? This expense cannot be saved. It is best to sign a contract with the artist in advance to avoid disputes in the future. In fact, most brands will sign contracts in advance when they invite celebrity endorsements or use celebrity portraits. After all, the state's control over this piece is getting stricter and stricter.