What are the ways of marketing promotion?
1, question and answer promotion
The most common thing is that Baidu knows and answers questions. By asking and answering questions, we make use of people's psychology of wanting answers and leave a deep impression on users.
Questions and answers have advantages. As long as the quality of your output is high, it will always be displayed. Even after a few years, it will still have a promotion effect. When we are operating, we can also operate by ourselves.
2. From media channels
Media channels include today's headlines, Little Red Book, WeChat official account, Baijiahao, Netease, Dafeng, and a little information. , regularly produce high-quality original content.
3, SEM search engine bidding
In the Internet age, when encountering problems, the first thing that everyone thinks of is to go to a search engine. How to rank your website in front of the search results becomes very important, and bidding promotion is also a way for us to get accurate traffic quickly.
4.SEO search engine optimization
Another important way to make your website or content rank on the front page of search engines is SEO optimization. Optimization is a long-term promotion work, which can supplement SEM bidding and reduce the waste of promotion expenses.
5, video push
Make some highly relevant and high-quality videos and upload them to platforms such as Tik Tok, Aauto Quicker and Iqiyi. Many people will notice you every day. At present, short video is also one of the most popular promotion methods. As long as your content is good enough, it can also bring you lasting results. Now Xiaohongshu also strongly supports short video creation, which also proves the popularity of this promotion channel.
6. WeChat marketing
Wechat is a software with 65.438+0.2 billion monthly users, which has covered: WeChat personal number, WeChat official account number, WeChat enterprise number and WeChat video number; There is also information flow advertising coverage such as friends circle, which is a marketing position that enterprises must not give up!
7.APP advertising
Everyone's mobile phone will install some software, including WeChat, qq, Tik Tok, Today's headlines and so on. There are hundreds of millions of active people every day. As long as you find your target group, the delivery effect will not be bad.
8, information flow advertising
You can put this in, basically you can put it in accurately, so that your advertising content can reach users accurately. You can learn about it on platforms such as Guangdiantong. I will provide you with an information flow advertisement in the future!
9. Community promotion
Private domain traffic is also the marketing focus of major enterprises in recent years. With content as the core, combined with their own industries, they will circle the target users to form a community and organize social activities regularly. This method is favored by many educational companies, and it takes a long time to convert.
10, resource cooperation
Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, mutual promotion between similar target websites can be realized. The most common way of resource cooperation is website link strategy, which promotes each other by using website access and resource cooperation between partners.
1 1, fission marketing
Fission marketing is to let users promote it for you through some reward mechanism. Many knowledge payment platforms use this method, which is actually suitable for decoration companies and education industries.
12, microblogging promotion
Weibo is more open than social software. Can continuously output content, enhance attention, make good use of functions such as forwarding lottery, and can quickly absorb powder.
13, classified information website
Well-known classified information websites include 58 cities and Jiji.com. And the effect of different industries is quite different, so you can handle it according to your own situation.
14, database marketing
Database marketing includes IM promotion, EDM mail sending, SMS short message sending, etc. The conversion rate depends on the matching degree of people. Generally speaking, the cost is low and the return is acceptable. For the second and third articles, there are many softwares that can export the numbers of qq group members in batches, and the marketing effect is multiplied by combining them.
15, soft text promotion
A good soft article will always make you laugh at the end, but it fits the theme very well. It requires a deep knowledge of writing, and the effect is much better than hard and wide.
16, picture promotion
There are two kinds of image promotion, one is to cooperate with search engines, and users click on images to jump to related links. For example, building decoration. The other is in the photo business, and the recently popular "vision china" is typical.
17, recruitment website
Recruitment websites increase the exposure of enterprises in the name of recruitment. If used properly, there will be a good return at zero cost.