What does the brand marketing strategy include? What is the content?
What does the brand marketing strategy include? The concept of brand marketing strategy: the marketing strategy centered on brand output includes the planning of brand spirit concept, brand visual image system, brand space image system, brand service concept and action plan, brand communication strategy and brand access strategy, public relations and event marketing strategy. Brand marketing strategy includes brand personality, brand communication, brand sales and brand management. Brandpersonality: abbreviated as bp, including brand naming, packaging design, product price, brand concept, brand spokesperson, image style, brand application object, etc. Brandcommunication: abbreviated as bc, including advertising style, communication target, media strategy, advertising activities, public relations activities, word-of-mouth image and terminal display (in communication, bm is different from integrated marketing communication, namely Brandsales: abbreviated as bs, including brand management such as channel strategy, personnel promotion, shop assistant promotion, advertising promotion, event marketing and preferential rewards. : bm for short, including team building, marketing system, brand maintenance, terminal construction, morale encouragement, channel management, dealer management, etc? Hangzhou North Design Group is committed to providing customers with effective and feasible project landing schemes nationwide, and providing customers with novel and creative strategic brand positioning consultation and network marketing scheme design through brand-new brand building. Quickly provide high-quality customized design services in brand consultation in various industries. The brand information and target consumers will be psychologically improved, and the strong brand concept of the enterprise will be deeply rooted in the hearts of the people through long-term publicity. ?