Appropriate apology
Most of them contain three parts.
1. I made a mistake.
I'm sorry for affecting you.
3. How can I make up for it to make things better?
The above three elements of apology can be applied, from "causing inconvenience to the other party" to "the goods for which the complaint is made". I have compiled two international business letters below, hoping to help you.
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Case 1: Apologize for not responding in time.
Sorry for the delay, but we are working at full speed to start the project. I have been very busy.
We are also setting up a new company. Unfortunately, here, we are full of laws and bureaucracy, so the time is getting longer and longer, especially in this post-coronavirus pneumonia period, because the notary took us longer than expected, but we want to make a presentation immediately.
We tend to buy X908. Give me all the necessary data and procedures to place the demo order.
Thank you for your valuable and indispensable cooperation.
I'm sorry for the delay in replying, because we are trying our best to develop new projects, so I have been very busy.
We also set up a new company. Unfortunately, we have a lot of red tape, so the time is getting longer and longer, especially in the post-epidemic period, notarization took us longer than expected, but because we hope to cooperate with you, we want to start placing orders immediately.
Our goal is to buy X908. Please send me all necessary information and procedures so that we can order samples.
Thank you for your valuable close cooperation.
Analysis: This is an example of trade cooperation during the epidemic. The goods that the customer needed to import were in short supply during the epidemic, but he didn't reply to the seller's email in time. There may be many reasons. His email also contains three meanings: "I'm sorry for the late reply, and we hope to speed up the process of cooperation with you", which is more sincere than the dry sentence "I'm sorry for the late reply", so it will not affect our follow-up cooperation.
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Case 2: Apologize for the inconvenience caused by the other party.
Those rooms are gone. I'm sorry, the property has been returned to its original owner. There are other options, please have a look and let me know.
If you have any questions, don't hesitate to contact me. ?
Greetings,
Translation:
Hello, those rooms are all gone. It's a pity that the house was returned to its owner. But we have other options. Please have a look and let me know.
Please feel free to contact me if you have any questions.
Analysis: This is what happens to the salesman in charge of supplier development in a tourism platform. At that time, because the housing management company that cooperated with the platform did not update the housing list in time, the house that customers wanted could not be booked as scheduled.
Judging from the above-mentioned apology, the sincerity of the above-mentioned e-mail apology is slightly insufficient. It only expresses the meaning of "I'm sorry, there are remedial measures" and does not show the explanation for my work mistakes this time. As a platform (buyer), our biggest worry is naturally, will they make the same mistake next time? Although the supplier's housing and price are good, it is too uncontrollable.
People will inevitably make mistakes in business activities. We should know to admit our mistakes and sincerely apologize. Only after the customer feels a sincere apology will there be the possibility of continuing cooperation. Usually in international business, a decent letter is like a decent dress in business. From the appearance, it can be seen that standardized and beautiful letter language can effectively enhance the trust of customers and is also one of the qualities of a business person.