I feel that the best way to cooperate with psychological counseling and the Internet is the mobile APP. This will be convenient and quick. When patients need to open it, they can find their own psychologists, and they can communicate with others and check their symptoms. And this way is more convenient than web pages. After all, you won't always carry a notebook with you. Mobile phone is the best way of cooperation, with strong privacy.
At present, everyone is under great pressure. If you are careful, you will find that the mood or mental behavior of friends and relatives around you may be abnormal, but few people have regular mental health checks.
Everyone has psychological counseling needs, and many of them have risen to the level of counseling and treatment. The Internet covers people's basic necessities. Why are there so few innovative experiences at the psychological level? Why are there no Internet psychological counseling institutions with high brand awareness on the market? It really deserves serious discussion.
First, the pain point analysis
1, service layering. Psychiatric practitioners have the qualification certificate, so they have the right to prescribe various psychiatric drugs, while psychological counseling only provides consulting services and is not qualified to prescribe psychiatric drugs. Because there is no right to prescribe drugs, psychological counselors must be referred to mental hospitals when they encounter serious mental illness that requires drug treatment or hospitalization. This leads to the stratification of services. China's policy on Internet medical supervision is relatively strict, and there is a gap in the hierarchical supervision and guidance of psychological counseling and psychotherapy services, which is a major bottleneck for the development of psychological counseling combined with the Internet.
2. Psychological counseling services are not included in the medical insurance system. In China, the income level of some people who need psychological counseling simply cannot afford the cost of psychological counseling for 5-8 hours each time, ranging from tens to hundreds each time. Pricing too high or too low can't meet the needs of both parties. Online payment of psychological consultation fees belongs to personal consumption. If medical insurance can be reimbursed, the medical consumption of psychological counseling will increase greatly.
3. The level of practitioners is uneven. Due to the lack of effective supervision and regulation in the psychological counseling industry, practitioners are at a loss, which affects the overall image of psychological counselors and becomes an important factor restricting the development of the industry. Some Internet platforms integrate many psychological counselors for psychological consultation through online booking and online and offline combination, and there is no credible organization to judge and supervise the service effect.
4. Lack of molded products. Psychological counseling industry is a new industry. Its weakness is that there is no formed product, there are many schools of psychological counseling, and the technology is different. The curative effect of psychological counseling is difficult to be measured by quantitative standards. Without standards, it means personalization, niche and offline, and it is not easy to form a scale brand effect. Many Internet products adopt standardized mode, which is a problem to be solved by combining psychological counseling with Internet development.
Second, standardized test products are the best entrance for psychological counseling and Internet cooperation.
Let's look at a case and do Internet psychology with the product thinking of the Internet. The routine is clear.
In order to avoid advertising suspicion, the names of related products are replaced by XXX.
First, build an O2O platform to help psychological counselors earn extra money. The UI generally adopts jelly color system (except XXX), which is extremely fresh and warm, and then the soft text of ctrl+ c/v/x is pushed to maintain daily life. The purpose of soft writing is to improve users' sensitivity to psychological needs, and its content can be roughly divided into two categories: (1) attribution category-everything is psychological problems; (2) Test class-problems can be detected and there is no problem.
The typical representative of attribution class is XXX, and the template structure of this number is: description of common phenomena-citing conceptual theory-proposing solutions with no practical value-reference. This number does not have paid consultation/counseling, which is better.
As for the specific details of soft text promotion, I won't say it, and I will discuss it later if I am interested.
The purpose of this case is not to learn to imitate the way of soft text recommendation, but to learn how to use the product thinking of the Internet to do Internet psychological counseling.
There are many standardized templates in the psychological counseling test scale, which is very suitable for the transformation of Internet products.
With the entrance, how to provide in-depth psychological counseling services? My opinion is to create more mental health products suitable for internet promotion, such as psychological courses, psychological tests and psychological FM, and guide psychological counseling and treatment to professional institutions and doctors with credibility recognition. Internet should do things well online, and psychologists should do off-line consultation and treatment, with clear division of labor, responsibilities and strengths.
Third, the public welfare psychological assistance hotline is suitable for the best cooperation between psychological consultation and the Internet.
During the epidemic in 2020, the psychological pressure of doctors, nurses and patients is very great, and the psychological pressure of ordinary people staying at home is not small. After the outbreak, many private enterprises closed down, many people lost their jobs, and many families needed psychological counseling and counseling.
The China Disaster Prevention Association, the China Health Management Association, the China Mental Health Association, the "Little Heart War and Epidemic" public welfare psychological assistance project initiated by the Micro-medicine Group, and the "Love War and Epidemic" public welfare popular science project initiated by the China Internet News Center (hereinafter referred to as "China Net") are all the best cases of cooperation between psychological counseling and the Internet.
It is reported that more than 5,000 volunteers have been recruited for the micro-psychological warfare epidemic public welfare project, of which about 1539 are experienced national second-level psychological counselors. After qualification examination and pre-job training, they entered the platform to provide online services. By February 0, 2020 1 18: 44, the project had provided psychological first aid or crisis intervention to 2,528 clients, and the self-rated psychological evaluation scale reached 5 1937, and more than 200 experts were recruited to provide supervision and training for volunteer teams and online service consultants.
The "micro-psychological warfare epidemic" public welfare project will also cooperate with local health and health commissions and disease control departments to promote the "micro-psychological warfare epidemic" public welfare project to all parts of the country and incorporate it into the overall deployment of joint prevention and control by governments at all levels. According to the changes of people's psychological state and needs in the progress of epidemic prevention and control work, the project will also adjust the focus of psychological assistance at any time, and do a good job in providing psychological assistance services for at least 1 year according to the experience of SARS psychological assistance.
What is the best way to cooperate between psychological counseling and the Internet? The appearance of Internet has promoted people's communication and economic development. Many years ago, Ma Yun said that online shopping would become the main form of people's consumption. Many people dismiss it as nonsense, but now the busiest thing in the community is to send express delivery.
The Internet will also promote the development of psychological counseling on the Internet and promote the development of psychological counseling in a healthy direction. The biggest advantage of face-to-face consultation is that it can provide a basis for scientific analysis by observing the movements and expressions of visitors. The biggest advantage of the internet is that it saves time and cost, and it is very convenient to communicate.
As for the effect of negotiation, the most important thing is to look at the degree of trust between the two sides. Whether the consultant can give scientific and correct analysis and explanation according to the statement of the visitor is also the most critical element of consultation. If this is not done well, it will have no effect whether it is face to face or online.
Using network counseling will become an important form of psychological counseling. As a psychological counselor, it is the most important to improve your consulting ability. If you can grasp the key points of visitors' questions, explain them correctly and give an easy-to-operate and effective scheme, you will win many customers.
I think the above answer is the answer you want, and the most important thing for pure psychological consultation with the Internet is privacy! Many people who need counseling are often reluctant to open their hearts in front of everyone. If you can do one-on-one psychological counseling, I think it is a good choice to do the APP mentioned above!