Before the morning of Professional Public Day 10, the deafening "cheering sound" of Dongfeng Peugeot booth was recorded by a car buyer who happened to pass by. In fact, after the lunch of Media Day, the 2020 Chengdu Auto Show became a stage for dealers to drink hard.
Under the background that the domestic epidemic situation is basically stable and the overall consumption trend is picking up, the whole automobile industry urgently needs a heavyweight international large-scale auto show to "release energy storage" for major auto companies. As the first A-class auto show opened in China this year, Chengdu Auto Show naturally became the "vanguard" to drive the sales of the auto market in the second half of the year. In addition to the intensive release of new cars, the ten-day auto show promotion activities can attract the attention of "Rongcheng" consumers.
Crowded professional public day
In fact, the car buyer was still thinking on the plane to Chengdu. Will this year's Chengdu Auto Show be very deserted? However, after a long visit to the professional public day on the second day of opening, the car buyer completely dispelled his concerns. As a large-scale trade fair, Chengdu Auto Show is still a sales-oriented attitude, and the people of Chengdu who are bursting with happiness are also very proud of the auto show. There are not a few married people with children who come to the auto show to feast their eyes.
Noisy venues, dazzling flashlights and booths with beautiful women and luxury cars attract consumers to the auto show for too many reasons. Some people take their children to see luxury cars, some handsome guys and beautiful women go out to meet the "bring up the rear" auto show, and of course there are consumers who really want to enjoy more benefits at the auto show. A consumer said to the car buyer, "I want to buy a new car in the second half of the year, and all models are similar." The salesperson called and said that there was a promotion at the auto show, so I came, hoping to enjoy more discounts. "
More than 1000 new cars, who is robbing C?
According to the media, among the more than 500 new cars of 1.200 participating automobile brands, those heavy new cars that have been listed globally and domestically must be locked in the "Chengdu Auto Show C". However, in the eyes of consumers, these new cars are important, but they must be prepared for the auto show. What cars are packed?
On BYD's booth, among more than a dozen new cars, Han is definitely the focus of attention. Whether it is a brand-new Longyan design or an innovative blade battery, everyone is full of curiosity about Korea.
The red flag H9 is definitely the "sweet cake" on the booth. The powerful red flag H9 is considered as a luxury car comparable to BBA. Chengdu Auto Show is also the first time that Red Flag H9 has been made public in front of a large number of people. Not only the Hongqi H9, but also other models on the Hongqi booth have attracted consumers' attention because of the rapid development of the Hongqi brand in the past two years. A consumer watching Red Flag HS5 told the car buyer: "I didn't expect the Red Flag brand to make such great progress. Whether it is H5 or HS5, the shape is quite good. "
UNI-T on the Chang 'an booth is also the focus of everyone. The cool design made everyone take out their mobile phones to take pictures. Many consumers who look at cars say that UNI-T looks like a concept car, but I didn't expect it. The price is only in the early 654.38+ million.
Dealers are in constant stream and enthusiastic.
Straight posture, white shirt holding a consulting board, can record people coming and going at any time, this is our view of auto show sales staff. However, at the Chengdu Auto Show, many clothes sold were also changed, and customized short sleeves with their own dealer names on them were more convenient for consumers to identify.
14 Chengdu Jiacheng Automobile Group, which specializes in retailing Great Wall Motor, has been in the forefront of Great Wall Motor's national sales for many years. This time, Jiacheng also set up its own booth at Chengdu Auto Show, which is located at the entrance of the joint booth of Great Wall Motor in Hall 15. A large number of clothes are sold by Uni-President Jiacheng dealers, which is definitely a major feature of 15 Hall. One of the salesmen told the car buyers: "Chengdu Auto Show has been prepared for a long time. This year, Great Wall Motor released many new products, such as Big Dog and the third generation H6. As the host, Jiacheng, who is fighting at his own doorstep, must show his momentum. "
The year 2020 is the beginning of Lincoln's struggle in China. The entry of domestic adventurers and aviators into the market also made Lincoln go against the trend in the first half of the year. It is a very suitable publicity place to interpret Lincoln's unique luxury at the auto show. At this year's auto show, the sales staff at Lincoln booth were all full of energy. In terms of sales, "the launch of domestic models this year has doubled our confidence. Our main task at this auto show is to pass on the characteristics of Lincoln to more consumers. "
Luxury cars don't rely on selling, they rely on grabbing!
Traditional luxury brand BBA didn't release many new cars at this year's auto show. Mercedes-Benz released a brand-new GLA and a brand-new CLA family on the eve of the auto show. BMW made its debut of the brand-new 4 Series at Chengdu Auto Show, while Audi did not choose to release new products at Chengdu Auto Show.
Although there are not many new products, the BBA booth is still very lively. In fact, it can be seen from the sales in the first half of the year that the consumption upgrade has brought tangible benefits to BBA. An Audi booth salesman said: "As far as our store is concerned, the overall situation in the first half of the year is good. A6L and Q5L are not worried about not selling. The main task in the second half of the year is to sell the new A4L well." According to car buyers, during the auto show, Audi dealers gave more preferential treatment than usual. For example, the Audi Q5L usually offers a discount of around 65,000 yuan, which can reach 68,000 yuan during the auto show.
Speaking of the transaction volume, an Audi sales representative said: "We have informed many old customers in advance to place orders during the auto show in order to win more benefits for our customers. For interested new customers, we mainly collect customer information and then contact them to choose the time to go to the store for details. "
Volvo booth sales said that in addition to large-scale concessions, dealers also provided discounts for users who booked auto shows in terms of post-maintenance and decorative gift packages. For example, the original price of 8888 decoration gift package is 50% off during the auto show.
The BMW 3 Series is still the best-selling model in the BMW booth. A BMW salesman told car buyers: "More than a dozen BMW dealers in Chengdu have sent the most elite sales, but like the 3 Series, there is not enough car source, even if they sell, they must grab it!"
According to the consultation of Maichejun, the discount of BMW 3 Series terminal in Chengdu market is about 1 1.5 points, and there is no decoration fee of 13800 yuan "imposed" by dealers in Beijing market. During the Chengdu Auto Show, dealers also introduced the policy of basic maintenance-free for BMW 3 Series for life.
Selling cars at the auto show? No problem!
Objectively speaking, the status of Chengdu Auto Show in China is not as good as that of Beishangguang. There has always been a voice on the Internet that the Chengdu Auto Show is just a large-scale automobile sales fair, but this year, by accident, the Chengdu Auto Show became the first large-scale vehicle in China. Judging from the number of new cars released and the importance attached by car companies, the status of 2020 Chengdu Auto Show has improved compared with previous years.
The Chengdu Auto Show held at the end of August last year was regarded as a signal to start the "Golden September and Silver 10" car buying season. However, due to the special circumstances this year, the Chengdu Auto Show was advanced to the end of July. A dealer owner said to a car buyer, "We can't wait until September, 10. After the first half of the year, we can sell one more car at the auto show. " In addition, affected by the epidemic, the passenger flow of dealers has declined, and the dense crowd at the auto show has also made dealers excited for a long time.
According to relevant statistics, in the first half of 2020, Chengdu's automobile sales reached 210.52 million, ranking second only to Shanghai. At the beginning of the second half of the year, the opening of Chengdu Auto Show will effectively promote the recovery of Chengdu auto market. Do you still think it is too much to sell cars at this year's auto show?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.