"Honesty-oriented" means that enterprises should be honest-oriented, abide by business ethics and laws and regulations, maintain honesty and transparency, and establish a good corporate image and reputation. This includes being honest and trustworthy in business transactions, not deceiving or misleading, and paying attention to integrity and teamwork in internal management to safeguard corporate reputation.
"Innovation is the soul" emphasizes that enterprises should take innovation as the soul, constantly bring forth new ideas, open up innovative markets and business models, improve the quality and efficiency of products and services, and enhance their core competitiveness and market competitiveness. This includes continuous innovation in technology research and development, product design and service experience. We also need to seek innovation and breakthrough in management methods and teamwork.
In a word, "honesty is the foundation and innovation is the soul" expresses the idea that enterprises should take honesty as the foundation and innovation as the soul, and pursue sustainable development and outstanding performance.