Soft-text promotion is to write out the relevant contents of the real estate, so that users can clearly understand the relevant information about the real estate through soft-text, deepen their understanding of the real estate, and thus attract users to consume.
2. Video Marketing Promotion Short video promotion is the most popular in the market at present. Video marketing promotion can deepen users' visual influence on real estate and deepen users' impression of real estate. Tik Tok, Today's Headline and Aauto Quicker will be good choices.
3, search engine promotion website promotion should combine the characteristics and advantages of real estate and the demand groups they face, dig out the keywords they search for real estate to optimize, let users use the keywords you set to search, quickly find your real estate, bring traffic to your website, and realize exposure.
4. Popular online media
The form of this kind of media is basically the real estate sector of portal websites and professional websites. Sina, 58 Tongcheng, Tencent's websites in various places, Netease Real Estate Channel, Sohu Focus and other real estate sectors. All the topics mentioned belong to the real estate channels of large portals. This kind of media is specialized in real estate, which has been extended from these large portals with the development of real estate in recent years. This kind of media depends on the traffic of the portal website, and basically belongs to the superior-subordinate relationship with the portal website. The websites such as Anjuke and SouFun mentioned by the landlord belong to professional real estate websites. These websites will have some regional circle websites in different regions, which are in line with the characteristics of regional consumers. Some naturally developed professional websites are generally more professional, focusing on real estate recommendation and the like. To put it bluntly, only buyers will see it, and ordinary consumers will not pay attention to it without demand.