Business administration major is a major in colleges and universities in China, which belongs to business administration major. The basic study period is three years. Business administration mainly studies economics, trade and management theory. Graduates of this major can engage in business management, financial management, information collection and analysis management, human resource management and so on.
1, specific introduction of enterprise management
Business management specialty refers to the discipline of cultivating high-tech applied professionals who master the theories of economy, trade and management, have strong practical ability of business management and engage in various business management practices in various business institutions and enterprises.
This major adapts to the needs of China's socialist modernization and the new requirements of domestic and foreign enterprises for talents after China's entry into WTO. It is a student who has the necessary basic theory and professional knowledge, strong practical ability, all-round development of morality, intelligence, physique and aesthetics, can engage in professional work, and has certain practical work ability and analysis, research and innovation ability.
2. Training purpose
This major cultivates all-round development of morality, intelligence, physique and aesthetics, has good professional ethics and humanistic quality, is familiar with relevant economic management laws and policies, has knowledge of human resource management, marketing planning, business planning and comprehensive management, and has the ability of business investigation, business activity planning, business activity organization and implementation, business negotiation and communication.
3. Teaching links
High-quality technical and skilled personnel engaged in front-line enterprise service and enterprise management. Basic economics, introduction to business, enterprise management, basic accounting, financial management, economic law, marketing, market research and forecast, international trade theory and practice, introduction to e-commerce, cognitive practice of industrial and commercial enterprises, business office automation, e-commerce simulation practice, graduation practice.
4. Basic concepts
Business administration majors can offer a variety of occupations: management, marketing, finance, economics and international business. It combines a solid background of business knowledge and a solid foundation of arts and sciences, so that students can engage in specific occupations or pursue higher degrees after graduation.