A brand-new spare parts brand will open a new chapter in quality life for car owners: On September 6th, Zhongmu brand, the second brand of FAW-Volkswagen spare parts, was officially released, and the first batch of products were officially unveiled at the same time.
"Zhongmou" is the second spare parts brand developed by FAW-Volkswagen, which is produced by the original supplier and sold online and offline simultaneously. Zhongmu brand aims to provide more cost-effective original high-quality spare parts for over-insured users and long-term users, and to open up the quality of users' car life. As an important support of FAW-Volkswagen's "2025 Strategy", "Zhongmou" provides users with differentiated and personalized service experience with high-quality products, more favorable prices and richer channels. This also marks the firm determination of FAW-Volkswagen to face the future and accelerate the development of the automotive aftermarket.
Executive Deputy General Manager of FAW-Volkswagen Sales Co., Ltd. &; Mr. Sun Huibin, Executive Director of Volkswagen Brand, said that 20 19 was a year of cohesion for FAW-Volkswagen and a crucial year for FAW-Volkswagen's "2025 Strategy". FAW-Volkswagen's good reputation in the past 28 years is inseparable from high-quality products and high-quality services. The launch of Zhongmu brand has effectively implemented the basic principle of FAW-Volkswagen customer service first, and is also a positive response to fully meet the diversified and segmented car demand of car owners.
In recent years, with the slowdown of automobile market and the increase of average age, China car owners have become more and more mature and rational. At this point in time, FAW-Volkswagen launched the second spare parts brand "Zhongmou", which is of epoch-making significance for both the user experience and the development of dealers. FAW-Volkswagen's strong brand endorsement and system capabilities, as well as the excellent quality of the world's top suppliers, will provide a solid guarantee for the "Zhongmou" brand.
As the second spare parts brand under FAW-Volkswagen, "Zhongmou" embodies the perfect inheritance of FAW-Volkswagen genes from product quality to brand connotation.
In terms of brand name, "Zhong" ranks second among brothers, which means that Zhongmou brand is the second brand of FAW-Volkswagen spare parts; In the history of China, Zhong Mou was written by Sun Quan, a famous figure in the Three Kingdoms period. Zhongmou was named as the second spare parts brand, which conveyed the same characteristics as Sun Quan in wisdom, preciseness and talent, and embodied the sense of quality of Zhongmou products and its pivotal position in the market. The famous saying "Give birth to a child like Sun Zhongmou" has pinned the good expectation of FAW-Volkswagen for the second brand. In addition, the homonym "Zhongmou" means facing the public, inheriting the high quality of the original spare parts, and embodying the brand concept of wholeheartedly considering the mass consumers at a more affordable price.
In terms of brand Logo modeling, seal modeling means Zhong's original quality assurance. The brand slogan of "the way of things is for the public" inherits the brand slogan of "the way of cars is for the public" and embodies the brand proposition of Zhongmu brand to provide excellent products and quality services for users.
Executive Deputy General Manager of FAW-Volkswagen Sales Co., Ltd. &; Mr. Yang, Executive Director of Volkswagen Brand, said that Zhongmou will follow the standards of FAW-Volkswagen product quality system and cooperate with world-renowned suppliers to create excellent quality spare parts. Exquisite craftsmanship and strict material selection will create a high-quality legend of FAW-Volkswagen, and Zhongmou will set a new benchmark for its own after-sales market.
Facing the automotive aftermarket, Zhongmou has made a good product layout since its establishment: focusing on maintenance and vulnerable products with low market share, and gradually covering all kinds of spare parts; At the beginning, FAW-Volkswagen was the main model, and general products will be launched in the future to meet various market demands; Products are produced by FAW-Volkswagen product development and quality management team, and follow the original spare parts product management system; Suppliers will all adopt high-quality suppliers within the FAW-Volkswagen system to ensure production quality; The terminal price is completely in line with the independent after-sales market, making use of the system advantages to create more cost-effective products.
With the quality and safety, the appearance of Zhongmou brand will open a better car life for FAW-Volkswagen users. The number of FAW-Volkswagen brand cars in China has reached10 million, and the huge customer base has produced more diversified and personalized demands. FAW-Volkswagen always attaches importance to after-sales service and user experience, and pays attention to the car safety of every owner. I hope every user can use FAW-Volkswagen's high-quality spare parts anytime and anywhere and experience FAW-Volkswagen's high-quality service.