Market demand will be released.
In recent years, the domestic automobile market has entered the era of inventory, and new car sales are weak. This year, under the impact of the COVID-19 epidemic, the automobile market is under great pressure. However, with the support of policies and the efforts of many parties, the automobile industry ushered in a recovery in the second half of the year. According to the data released by China Association of Automobile Manufacturers, in June, China's automobile production and sales reached a new high of 5438+0 1. 1October 1- 1 1, the automobile production and sales were 22.372 million and 22.47 million respectively, and the year-on-year decline narrowed to 3% and 2.9%.
Regarding the development trend of the automobile industry next year, Xu Cai believes that the demand of the automobile market will begin to be released next year, and the production capacity will become the key to the market trend. As a part of the automobile industry chain is overseas, under the influence of the epidemic, the global supply chain has been seriously affected, resulting in the historical low production capacity of many automobile enterprises this year. Therefore, the trend of overseas epidemic control next year will greatly affect the production capacity of domestic automobile enterprises. If the production capacity can be guaranteed, the domestic automobile industry will usher in better development next year.
China automobile dealers association's Deputy Secretary-General, Mayor, also expressed similar views on the second-hand car market next year. He said that the market environment has improved. Under the low base affected by this year's epidemic, the used car market is expected to grow by 65,438+05% next year.
Top power in used car industry
While optimistic about the development of the automobile industry next year, Xu Cai also pointed out that the automobile industry is also facing some new situations. He pointed out: "In the stock market, OEMs will no longer face incremental customers when selling new cars, and the main source will be stock users. Therefore, the OEM needs to solve the problem of how to face the inventory users. Then, the OEM will pay more and more attention to the used car market. "
During the period of rapid growth of new car market, OEM helped dealers to establish the whole new car sales system. However, for the second-hand car sales system, the OEM did not bring much support to the dealers before. Xu Cai is very optimistic about OEMs cutting into the used car business. He believes that standing at the top of the industrial chain to lay out the main engine factory of used cars can effectively promote the reorganization of dealers' used car business and bring great help to the systematic construction of used car industry.
In fact, Guangzhou Automobile Group has already begun to lay out the used car business. On June 5438+ 10 this year, Guangzhou Automobile Trading Co., Ltd., a subsidiary of Guangzhou Automobile Group, reached a strategic cooperation with Cheyipai to build a new retail platform for used cars of Guangzhou Automobile. In this cooperation, Cheyipai integrated the core digital capabilities such as used car management system, auction, 268V cloud detection, valuation assistant and retail management system into the new used car retail platform of GAC, thus maximizing the value of the whole industry chain. This model promotes the second-hand car business system to a new height and is regarded as a sample for dealer groups to carry out second-hand car business.
Systematic construction of used car industry
Over the years, although many dealers have set foot in the used car business, they have not formed a systematic used car business. Dealers also play an indispensable role in the strategic layout of used cars in OEMs. After all, it is the dealer who really touches every customer of the terminal. Xu Cai believes that CheYiPai can integrate OEMs and dealer groups and help them to promote the systematic construction of used car industry.
In this scientific and technological innovation conference, Cheyipai won the "2020 Digital Innovation Award" for its contribution to the digitalization of used car industry for many years. Regarding the role of Cheyi Pai in the used car industry, Xu Cai said: "Our vision is to make it easier to trade used cars. At first, we brought the 268V test to the industry, and turned the nonstandard used cars into standardized used car information, which can be circulated through the Internet. Secondly, we set up an auction platform to turn opaque car prices into open and transparent bidding, thus promoting convenient transactions between buyers and sellers. " At the same time, Xu Cai said that solving the pain points of the whole industry is definitely not something that one enterprise can accomplish. Cheyipai hopes to improve the efficiency of the whole industry chain with its partners by empowering all aspects of the industry ecology and enterprises.
With the implementation of tax reduction and temporary registration policy of used car industry, the used car industry is getting closer and closer to the real commercialization era, and the transformation of used car trading market is also imperative. When more and more OEMs make efforts from the top, the domestic used car business is also expected to achieve large-scale and standardized development and enter a new era.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.