Due to the convenience of online channels, about 80% of clients choose to find lawyers and consult legal issues through online platforms. More and more lawyers and law firms have established their own websites, which can not only show the work performance of lawyers, but also show the strength of lawyers' team, so as to achieve the best publicity effect. After the establishment of official website, the law firm hopes that its website can be browsed by more potential customers, so that customers may know themselves in detail, win the trust of customers and obtain the source of the case. Judging from the websites of several law firms served by the studio, Baidu's search promotion effect is ideal. Because Baidu occupies more than 70% of the market share of search engines, the number of cases obtained through Baidu is 13% higher than the sum of cases obtained through 360 and sogou.
Information flow advertisement
Information flow advertisement is an advertisement with mixed content, also called native advertisement. When users use Internet products, they actively push advertisements to audience users according to the recommendation algorithm. At present, the mainstream information flow advertising platforms in the market include Baidu, Today Headline, Guangdiantong, Weibo, Shenma and so on. Judging from the promotion data of law firms before the studio, the promotion effect of Baidu and today's headlines is not bad, especially through the powerful recommendation algorithm of today's headlines, the cost of obtaining clues from the case source is more advantageous.