"* * * g times? There is more than one major. Wilson Live Sharing Week has prepared 7 special live sharing sessions and 7 strategic analysis reports on the war situation in the automobile market, which will take you to cultivate the "internal strength cheats" of the war situation from the aspects of regional market, market segments, coping strategies, value-added finance, new energy, channels and vehicle configuration.
The following are the highlights of the fourth issue of Research on Automobile Hedging Finance:
Based on the epidemic situation, the report focuses on in-depth research on the business philosophy, product selling points, repurchase processes, standards, etc. of automobile hedging financial products, and tracks the real market situation of products in combination with dealer market research, and puts forward relevant strategic suggestions.
Research on automobile hedging finance under epidemic situation
In order to win the battle of epidemic prevention and control, the central bank led the financial sector to formulate countermeasures.
During the epidemic, the People's Bank of China issued a number of relevant notices and instructions to cope with and prevent the impact of the epidemic on the financial economy. The People's Bank of China requires all financial departments to take a series of measures to ensure market liquidity, safeguard people's livelihood and support stable social and economic development during the epidemic.
Host manufacturers have introduced financial policies to alleviate the short-term liquidity risk of dealers.
The financial scheme of automobile value preservation solves the pain point of residual value, caters to the needs of customers to shorten the car replacement cycle, and dispels the concerns of first-time car buyers about car upgrading.
New car prices have repeatedly bottomed out, and the auto market has entered stock competition. By the end of 20 19, the number of cars in China had reached 260 million, a slight increase of 8.83% compared with the end of 20 18, while the car transfer and registration business continued to grow, indicating that the used car trading market is increasingly active, and the replacement of new cars may become a breakthrough point in the automobile market.
At the same time, the state and local governments vigorously support used cars. In recent years, the introduction of a series of incentive policies has released the consumption potential, revitalized the stock market, and added help to promote the upgrading of new cars.
However, the age of used cars is younger, the replacement cycle is shortened, and the early residual value of new cars is gradually attracting consumers' attention.
In addition, the number of users increased for the first time under the epidemic, passive for health reasons, or buying a car in advance. These users don't spend much money for the first time, so it is impossible to achieve the ideal model in one step. In the short term, there is a demand for upgraded cars, and there is concern about the excessive depreciation of used cars.
In recent years, the financing lease mode has prevailed in the auto finance market, in which the vehicle residual value evaluation is an important index to evaluate the automobile value preservation rate. Because the depreciation rates of new cars of different brands and models vary greatly, consumers often take the salvage value rate as an important consideration in buying a car.
Current situation of automobile hedging financial products
The manufacturer's automobile hedging financial products can cover the whole life cycle of customers.
SAIC-GM
Encourage dealers to carry out residual value-related financial business in combination with the second-hand car bargain-hunting business, develop new and second-hand car business, and form a business system with vehicle sales as the carrier, financial business as the link, residual value system as the core, derivative services and covering the whole life cycle of customers.
Comparison of details of automobile hedging financial products of some manufacturers
The financial scheme of preserving the value of new energy vehicles is relatively more attractive, which is conducive to the sales of new cars.
Judging from the automobile hedging financial schemes of some manufacturers, the new energy financial scheme is more helpful to the sales of new cars with low down payment, long period and low interest rate; The fuel car scheme has a high rate of preservation, and there are not many obvious bright spots in the scheme for the time being, which is only a supplement to the ordinary financial scheme.
Overview of repurchase process of automobile hedging financial products of some manufacturers
At present, the value-preserving repurchase process launched by most manufacturers in the market is basically similar to the ordinary loan process launched by manufacturers themselves. The main difference lies in the requirement of repurchase, vehicle inspection and the disposal of the remaining money when returning the vehicle.
Dongfeng Nissan
Repurchase process of automobile hedging financial products
Comparison of repurchase standards of automobile hedging financial products of some manufacturers
In addition to the different repurchase procedures and standards, various auto finance products have made detailed requirements on vehicle nature, vehicle value preservation, vehicle mileage, vehicle procedures and maintenance.
Product market feedback and development suggestions
There are regional differences in dealers' promotion willingness, and the penetration rate is generally not high.
According to the survey of Wilson dealers, most automobile hedging financial products are only used as a supplement to ordinary financial solutions for the time being, and their penetration in the market is not high. Since most hedging financial products are not the main products, dealers' willingness to promote them is generally low.
On the consumer side, due to complicated procedures, high requirements for customers' qualifications, low interest rate attraction and the existence of value-preserving service fees, the intention of automobile value-preserving financial products is temporarily low.
Automobile financial products have a lot of room for improvement.
Give full play to the role of automobile financial products in helping automobile sales.
(Note: This article was originally written by Guangzhou Wilson Information Technology Co., Ltd., please indicate the source if you need to reprint/quote it; If you need further in-depth interviews and learn more about automobile hedging finance, please contact us. Thank you. )
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.