Mr Baxter understands Jane's present situation in China. Unlike foreign magazines such as Newsweek and The Economist-Today, Jane's magazine can be purchased freely in some places in Beijing, but he said that even some units of the China government are buying Jane's magazine, and Jane's magazine can't be put on the shelves, mainly because Jane's magazine is not a news magazine, but a professional magazine, and there is no need to put it on the shelves for sale.
Jane's magazine is more expensive, and the subscription price of Jane's Defense Weekly itself is $65,438+more than 0,000 per year. So there are not many individual subscribers in China (most of them are institutional subscribers abroad), but some professional institutions, academic institutions and government units in China subscribe to Jane's magazine as information, just like other countries.
According to insiders of Jane's, Jane's series magazines are considering publishing the first foreign language edition-Chinese edition in cooperation with China in view of Jane's special interest in China market and mature readership in China.
Relying on public information to help China enterprises
However, Baxter is the president of consulting business, and he prefers to talk about his own business. He said that Jane's information group mainly has two businesses: information products and consulting. Various information publications constitute the traditional business of Jane's Information Group, but the consulting business is becoming more and more important. With the support of data, after 1992 established the consulting business department, the consulting business accounted for an increasing proportion in Jane's, and now it keeps pace with the traditional publishing business.
Jane's consulting business mainly provides consulting services for governments and companies willing to set foot in the "national defense, aerospace and transportation" market. For example, if a China aerospace company wants to sell its launch business to Europe, Jane will provide these services to the company: information analysis of the market demand of the product in the world, systematic technical evaluation, military evaluation and expert certification of the product. Jane's service is a reliable guarantee for products to enter the world market. In addition, after September 1 1, Jane's consulting business also launched security services against terrorist attacks to assess the possibility of terrorist attacks on companies and government facilities.
Baxter told 265438+20th Century Global Report that Jane's consulting business has customers in China, and some of them are in contact, with the scope of "civil, research, security, national defense, transportation, etc.". . However, he refused to disclose the details of customers in China to reporters, saying that "we keep our customers in China strictly confidential". When the reporter asked whether it was possible for the China government to become a client of Jane's consulting business, he said with a smile, we hope so.
At present, Jane has not opened a branch office in China, and the whole Asia-Pacific business is handled by the Singapore office. But Baxter told reporters that Jane's customers have started in China, and the business volume is getting bigger and bigger, so he is considering setting up an office in Beijing.
Answering a reporter's question, "Is Jane selling arms for all countries?" Baxter explained that Jane's consulting only conducts market analysis and expert consultation for customers with various needs of buying and selling national defense, aerospace, transportation and security products, and all the bases are based on "open information". In any case, Jane will never violate the current laws of any country. Jane's consulting business itself has lawyers to do this work. The demand for these national defense, aerospace and transportation products exists objectively, just as Jane's collection of pictures and materials of various warships does not mean that Jane appreciates the war.