China's top management instructor, founder of profit center management model, and father of digital management model in China.
Chinese name: Deng Hong.
Ethnic group: Han nationality
Occupation: China Senior Management Tutor
Representative works: winning by cost, mobilizing employees to reduce costs and the financial knowledge you must know at the beginning of starting a business.
Personal profile
Top management lecturer in China
Founder of profit center management model
The Father of Digital Management Mode in China
Everyone is the founder of the boss's lean management model.
China enterprise management practical consulting training first person.
Founder and Practitioner of Modern Profit Center
Founder of Shanghai Shang Hui Siwei Enterprise Management Consulting Co., Ltd., Ernst & Young Certified Public Accountants, has taught in many famous universities such as Tsinghua University, Peking University, Zhejiang University, Fudan University, Tianjin University, Beijing Institute of Technology, Dalian University of Technology and Xi Jiaotong University. You Deng Hong teaches business management skills from the digital perspective, integrates business management theories such as strategy, human resources, finance and process, and provides students with practical and effective business management concepts, which are highly praised by business presidents and top 500 decision makers.
Mr. You, with profound attainments, has 32 years of business management practice and 16 years of teaching experience. His concept of digital management has long been deeply rooted in people's hearts and has been widely used in enterprise management. With rich professional education and practical experience, Mr. You has compiled his academic research achievements into books and published more than ten management books, such as Cost Winning, Digital Management, Cost Multiplication, Mobilizing Employees to Reduce Costs and Entrepreneurship, which has helped many private entrepreneurs and organizations to grow rapidly. I was invited to participate in the column of "Famous Forum" of Shandong TV Station for many times, and also created the history that this column was asked to replay for eight times in a row!
Professional field:
1, profit management:
From the digital point of view, we should go deep into the enterprise organization, and help enterprises to establish the profit center model from the aspects of human resources, finance, process, operation activities, responsibility center, etc., improve the profit level, enhance management ability, create greater profits, and achieve a century-old foundation.
2, decision simulation series:
Marketing decision simulation
Business decision simulation
Financial decision simulation
Strategic and tactical decision simulation
3. Senior Manager Series:
CFO (Chief Financial Officer)
Management of creating value
Strategic cost management
cost down
Supply chain cost management
Applying Balanced Scorecard Technology to Implement Strategic Target Management
Enterprise investment merger and acquisition and company value evaluation
Interpreting company statements, finding business blind spots and improving enterprise performance
The Application of Financial Strategy in Enterprise Strategy
Strategic Budget Planning —— Digital Implementation of Target Management
Improve management through cost control and budget planning.
Financial management and decision-making of professional managers
Strategic budget planning
4. Sales series:
How does the sales manager create value for the company?
How do salespeople use numbers to create winning strategies?
Customer credit management and the establishment of accounts receivable
5. Financial series:
Strategic management accounting
How do financial personnel complete the construction of various financial and internal control systems of the company?
6. Human resources:
human resource cost management
Mobilize employees to reduce costs
Customer and peer evaluation
1 has rich experience in non-financial management and professional accounting education, which makes his perspective different from that of any professional or lecturer with financial background. From the height of enterprise management, his suggestion can cut to the point the disadvantages of enterprises, and the analysis is very operable.
2. The professionalism of dedication and full sharing makes him "pure" among many business trainers.
3. Pointed out the misunderstanding of enterprise management in China.
4. Provide a series of digital management methods to improve enterprise management and profitability, such as: transforming financial statements into performance indicators, transforming cost centers into profit centers, investment centers, and balanced scorecard comprehensive performance index system.
5. Long-term financial consultant for more than 80 Fortune 500 companies, bringing the most advanced international management concepts and a large number of real cases.
6. A typical method practitioner, one of the three trainers who will affect China's future economy, has devoted himself to the research of the world's most advanced knowledge theory for more than 20 years, applied and developed the methods and concepts of the world's top consulting companies, and combined with the in-depth study of local enterprises in China in recent years 10, created a profit model of local enterprises in China based on digital management, integrating strategy, finance, human resources and processes, and comprehensively improved the business performance of enterprises.
Teaching style:
1, rich business experience and unique digital management skills make his perspective different from any management lecturer, but from the height of enterprise management, his advice to enterprises can be targeted, to the point and highly operational.
2. The professionalism of dedication and full sharing makes him "pure" among many business trainers.
3. Pointed out the misunderstanding of enterprise management in China, and suggested to establish a set of positive and effective performance evaluation system based on value concept; It is suggested that the focus of enterprise financial management should be shifted to management accounting, which greatly improves the financial management function.
4. Provide a series of digital management methods to improve enterprise management and profitability, such as: transforming company statements into performance indicators, transforming cost centers into profit centers, investment centers, and the comprehensive performance index system of balanced scorecard.
5. Long-term management consultant for more than 80 Fortune 500 companies, bringing the most advanced international management concepts and a large number of real cases.
research direction
Overall financial solution: from the perspective of financial management, it goes deep into the enterprise organization, helps the enterprise to improve its profitability and management ability from the aspects of business activities, value chain, responsibility center and performance appraisal, and provides the enterprise with a "value-enhancing system management solution".
Decision simulation series:
Marketing decision simulation
Business decision simulation
Financial decision simulation
Strategic and tactical decision simulation
Senior manager series:
CFO (Chief Financial Officer)
Management of creating value
Strategic cost management
cost down
Supply chain cost management
Applying Balanced Scorecard Technology to Implement Strategic Target Management
Enterprise investment merger and acquisition and company value evaluation
Interpreting company statements, finding business blind spots and improving enterprise performance
The Application of Financial Strategy in Enterprise Strategy
Strategic Budget Planning —— Digital Implementation of Target Management
Improve management through cost control and budget planning.
Financial management and decision-making of professional managers
Strategic budget planning
Sales series:
How does the sales manager create value for the company?
How do salespeople use numbers to create winning strategies?
Customer credit management and the establishment of accounts receivable
Financial Series: Strategic Management Accounting
How do financial personnel complete the construction of various financial and internal control systems of the company?
Human resources: human resource cost management
Mobilize employees to reduce costs
Teacher series products:
General Manager's Financial Management Series Management
General Manager's Financial Management Series Budget Decisions
Profit improvement of general manager's wealth management series
Budget decision-making course outline of general manager's financial management series: lecture 1: why budget should be prepared; The second lecture: budget culture; Lecture 3: Organization chart of effective operation; The fourth lecture: the procedure of strategic comprehensive budget (I); The fifth lecture: the procedure of strategic comprehensive budget (part two); Sixth lecture: problems in the budget; Seventh lecture: cultivate employees' self-cost consciousness; Lecture 8: finance technology of employee self-management; Lecture 9: Eliminating Budget Relaxation.
General Manager's Financial Management Series Management
course syllabus
The first lecture is about the significance of financial management in enterprise management, the second lecture is about the essence of enterprise management, the third lecture is about enterprise management and financial statements, the fourth lecture is about the structure and relationship of the three major statements, the fifth lecture is about how to use financial leverage to improve business performance, the sixth lecture is about how to read the three major statements correctly, the seventh lecture is about measuring the correct indicators of enterprise management, the eighth lecture is about the three strategic levels of company management, and the ninth lecture is about the transformation from financial accounting to management accounting.
Profit improvement of general manager's wealth management series
course syllabus
The first lecture focuses on the cost from the management point of view (1), the second lecture focuses on the cost from the management point of view (2), the third lecture focuses on the cost from the management point of view (2), the fourth lecture focuses on what the cost is, the fifth lecture focuses on how the cost occurs, the sixth lecture focuses on optimizing operational activities to reduce the cost of enterprises, the seventh lecture focuses on establishing a cost dialogue mechanism, the eighth lecture focuses on optimizing the management mechanism to reduce the cost of enterprises, and the tenth lecture focuses on introducing economic added value to improve management efficiency.
Customer service:
International and government agencies:
AMA D & amp； B, Taiwan Province EMBA, LOTU, UL, University of San Diego, Shanghai, Tianjin, Jinan, Jining and other local governments, SASAC and Economic Commission.
Semiconductor/Electronics Industry:
Philips, Compaq, Dell, TI, Sony, Siemens, Unigroup, TSMC (TSMC), UMC (UMC), Hitachi Electronics, Suzhou Samsung Electronic Liquid Crystal, Unipac (Lianyou), Holtek (Hetai), Compal (Compal), Vanguard (world advanced) and Mexico (Wang Hong). Ultima (Big Teng), SIS (Silicon Technology), Applied (Applied Technology), Delta (Delta Power Supply), Yageo (Guo Ju), BTC (Yingqun), Chicony (Qunguang), Mercuries (Sanshang Computer), Hauman (Good Surface), Genuine (Jieyuan) and Phooey Suzhou. Decker, Rickan Electronics, Tyco Electronics.
Communication industry:
Siemens, Lucent, Andrew, (Chunghwa Telecom), Eastcom (Dongfang Communication), Hershey (Hexiang), YOFC (Chang Fei Optical Cable), BellAlcatel, Shanghai Bell, Sunstar (Xintai) and An.