165438+1On October 20th, the 18th Guangzhou Auto Show opened in sunny South China. Although affected by the epidemic and the Beijing Auto Show, the attention of this year's Guangzhou Auto Show is not as good as in previous years, but as the auto show that ended at the end of the year, it still gathered the attention of auto media people from all over the country and many netizens. However, just when everyone was busy in the exhibition hall, the news of bankruptcy and reorganization of Brilliance Group came from Shenyang, thousands of kilometers away from Guangzhou, which made many people unprepared and felt sorry. This car company, which left a lot of money in the development of China's automobile industry, finally went bankrupt.
In the past, the news of Brilliance Group's debt default application for bankruptcy spread all over the network, but Brilliance executives directly responded "I haven't heard that everything is normal", but rumors often become a reality soon. 165438+1On October 20th, the Shenyang Intermediate People's Court officially ruled that it accepted the application for creditor reorganization of Brilliance Automobile Group Holding Co., Ltd., which marked that Brilliance Group officially entered the bankruptcy reorganization procedure. However, due to debt default and other related issues, on the evening of the 20th, the CSRC officially announced that it would conduct a special inspection on Brilliance Group.
Can Brilliance Group be saved? Sure! The Shenyang Intermediate People's Court ruled that the assets owned by Brilliance Group are not enough to pay off all debts, which has the bankruptcy reasons stipulated in the Enterprise Bankruptcy Law, but at the same time it has the value and possibility of saving and the necessity and feasibility of reorganization. Therefore, Brilliance Group is only in bankruptcy reorganization, not bankruptcy liquidation. For both, it can be simply understood as "there is still a chance" and "there is no doubt that you will die", while the "bankruptcy" involved in large enterprises usually refers to the former.
In addition, Brilliance Group, as a large state-owned enterprise, has 47,000 employees. If you enter bankruptcy liquidation, it will undoubtedly cause difficulties in employment arrangements. At the same time, in terms of business, except for Brilliance China, such as BMW Brilliance and Chen Xin Power, they all performed well in their respective segments. Therefore, Brilliance Group may make a comeback.
In the overwhelming bankruptcy information, the future of BMW Brilliance has also been mentioned by many media and netizens. After the bankruptcy and reorganization of Brilliance Group, the relevant person in charge of Brilliance Group said that the bankruptcy and reorganization only involved the independent brand sector, and did not involve the listed companies of the Group and joint ventures with BMW and Renault. At the same time, BMW Brilliance will remain a stable profit source in the future, and it will continue to introduce new products and expand its scale. However, things don't seem so simple.
A few days ago, some media revealed that BMW intends to hand over the 3 Series to Great Wall Motor for production. As one of BMW's important partners in China, the beam car project jointly invested by Great Wall Motor and BMW was officially launched in Zhangjiagang on 20 19 1 1, and the MINI electric car was completed and put into production in 2022. According to this media report, the BMW 3 Series will not be produced by Zhangjiagang factory, but by Great Wall Xu Shui factory. From this point of view, BMW intends to expand its cooperation with the Great Wall and has a new position for BMW Brilliance.
It must be mentioned here that by 2022, the shareholding ratio of BMW Group in BMW Brilliance will increase from the current 50% to 75%, which means that BMW will have absolute control over BMW Brilliance in the future. This time, it was revealed that the sales volume of BMW Brilliance 3 Series was handed over to Great Wall for production, which may also make way for the localization of BMW X5. After all, according to the announcement of Brilliance and BMW 20 18, heavy-duty SUV BMW X5 and iX3 will be made in China, and judging from the current progress, domestic iX3 has appeared, and BMW X5 will be officially made in China in 2022. This shows that BMW's positioning for BMW Brilliance is that it will mainly undertake the localization task of its high-end products after 2022.
For BMW to hand over the 3 Series to Great Wall Motor for production, BMW and Great Wall officials also made rumors at the first time. However, whether in the automobile circle or other industries, there are many examples of rumors coming true, such as the bankruptcy and reorganization of Brilliance, and the sale of glory business by Huawei ..... But it didn't take long for the rumors to come true. So, who said that the Great Wall could not put into production the BMW 3 Series?
Conclusion: From the official bankruptcy and reorganization of Brilliance to the rumor that the BMW 3 Series was handed over to the Great Wall for production, we can deeply feel the cruelty of the automobile rivers and lakes. Without its own core technology, simply fantasizing about foreign partners providing technology and relying too much on foreign investment will eventually be eliminated or deprived of authority. Therefore, only by improving their core strength can they settle down in the fierce market competition and have enough right to speak.
Finally, China automobile market has changed from incremental market to stock market, and China consumers are more and more familiar with automobiles, so the time has come to accelerate the elimination of inferior brands. The author firmly believes that Brilliance will not be the last auto company to go bankrupt and reorganize, and perhaps the next one will appear soon.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.