This is a brand born of maternal love, and here is a story related to mother. 1989, a once-in-a-century rare earthquake occurred in northern California, USA. The moving RV suddenly overturned and was buried in the ruins with a twin mother and son inside. In the process of the car body rolling, the mother was bruised all over, but fortunately, the child who was hugged tightly was not injured. On this terrible night, the process of waiting for rescue is difficult and long. After eating the last two drops of mother's milk, the child's crying became weaker and weaker. Desperate mother touched a knife in the dark and made a great choice ... Under the mother's blood, the child waited for the light. Twenty-three years later, the twin sister's husband is a child nutrition expert, deeply shocked by the story, and named the new generation of infant milk powder that exhausted the team's efforts for several years "Melzel". Endless maternal love-Zero distance launch (ZEL) means "Zero distance maternal love". The purity, selflessness, directness and rapidity of maternal love have become the eternal theme of Melzel. Melcer is a witness and practitioner of maternal love, because Melcer is not only a substitute for breast milk, but also a continuation of love.
Brand culture is loyal to China's maternal love MELROSE
The theme of maternal love runs through the brand operation, from formula research and development to packaging, from milk powder production to transportation, and every link needs to consider whether it conforms to the meticulous care and protection of the mother for the baby from the aspects of technology, materials and so on. Mothers always want to give their babies the best care, so the company adopts more scientific formula and advanced production technology to ensure that Meikangxi products are most suitable for the baby's development and growth. Mom always wants to give her baby the highest quality, so the company uses the original cans with higher cost but the most guaranteed quality, and through the heavy quality inspection in China and the United States, all the risk factors that may affect the quality are eliminated in the process of repackaging and changing cans. No matter when and where, the staff of any link in the production and operation of Meikangxi brand are always good at standing from the mother's point of view and giving the baby the greatest care in every detail of the product. This concept of "loyalty to maternal love" is the most precious wealth of Meikangxi brand. Because of the persistence of this concept and painstaking irrigation, Mei Kangxi, who is about to meet China's baby today, came into being. The theme of maternal love runs through brand operation, from formula research and development to packaging, from milk powder production to delivery. At every link, the company requires to consider whether it conforms to the concept of "loyalty to maternal love" for mothers to take care of their babies from the aspects of technology, technology and materials, which is the most precious wealth of Meikangxi brand. Because of the persistence of this concept and painstaking irrigation, Mei Kangxi, who is about to meet China's baby today, came into being.
Brand team
Behind every excellent brand, there are always some excellent enterprises. Meikangxi's brand support team consists of Perrigo Group, a famous American pharmaceutical company that has close cooperation with Melrose Nutrition, and some authoritative scientific research institutions. In the United States, Melrose Nutrition Corporation, Perrigo Group, a well-known American pharmaceutical company, and the manufacturer of "Melzel" control the origin and output of Maikangxi from research and development to production, forming an "iron triangle" for the quality assurance of Maikangxi's "Yuzhi 365" infant formula, which has become one of the most powerful guarantees for Maikangxi brand. In China, Meikangxi Food (Shanghai) Co., Ltd., as the sole operator of "Melzel Meikangxi" brand in the Asia-Pacific region, has close cooperation with Melrose Nutrition Corporation of the United States as an investor to ensure that all products and services better meet the high-end consumers in China. In the process of brand growth and promotion, Meikangxi always focuses on the theme of loyalty to mother's love, runs through the production and quality inspection of the brand with strict requirements, and follows the strict attitude of being responsible for products, babies and brands to deliver products and services to infants in China.
American listed company U.S. Listened Companies, the largest pharmaceutical manufacturer with its own brand and the largest free-brand pharmaceutical manufacturer in the United States.
Founded in 1887 and headquartered in Allergan, Michigan, Belicom is one of the largest nutrition manufacturers in the United States. Perrigo's business is all over the world, with more than 8,000 employees and more than 65,438+0,200 kinds of private brand products, including baby milk powder, children's nutrition products, vitamins, etc., all of which meet the FDA and GMP standards of the United States. PBM is its milk powder organization. Belicot has a history of nearly 130 years, advanced facilities and top team in the United States, and has an extraordinary position and influence in the United States. Bellicot's brand stores for infant milk powder, infant cereal, infant food and infant nutrition drinks are all over the United States, North America, Europe, Asia, and all over the major retail stores in the United States, Britain, Germany, Canada, Australia and other countries. Its products have been widely respected by the international community.