First, the original intention of the brand
1. Help parents master the habit of forming a "critical period" for children aged 3-8 and cultivate their good habits;
Don't delay.
(2) Be considerate of parents
(3) independence and confidence
(4) Don't lose your temper.
(5) Social expression
(6) Think in the same way
.......
Help children develop their IQ and EQ in an all-round way and enhance their core competitiveness in the future!
2. Overcome seven common difficulties in the process of cultivating children's EQ.
Emotional intelligence character determines the success or failure in the future, and it is difficult to make up for missing the shaping period. There are seven difficulties to be solved in training:
(1) Long time: Good habits need long-term cultivation;
(2) Abstraction: not easy to teach, not fun;
(3) boredom: children don't listen to reason;
(4) No time: parents are busy;
(5) No way: don't teach;
(6) No direction: it is time-consuming and laborious to choose products;
(7) No standard: no effect can be seen.
Second, the brand core value
1 and 3 core strengths: personality, emotional intelligence and learning ability;
3-4 years:
(1) Personality (intrinsic): positive attitude, self-management.
Four advanced-self-awareness, emotional management (optimism), adaptability, frustration tolerance (patience, never give up)
(2) Emotional intelligence (external): social skills, excellent conduct.
Four advancements-keeping order (honesty, courtesy and public morality), self-protection and cooperation (expression and responsibility)
(3) Learning ability: core competitiveness
Three advanced levels-ability → sense of accomplishment → interest
Three learning abilities-perception (observation and concentration) → reading → logic
5-6 years:
(1) Personality (intrinsic): optimistic, confident, self-controlled and independent.
Four advanced levels-emotional stability, optimism, positive self-confidence, independence and frustration tolerance
(2) Emotional intelligence (external): social order and good conduct.
Four advanced steps-integration → self-protection → socialization → exploration
(3) Learning ability (core competitiveness): young convergence, core competitiveness
Three major learning abilities and six major competitive advantages-memory feeling (① direction ② time) → reading (① words ② language expression) → logic (① numbers ② money)
Four good study habits-① Quiet, focused, not procrastinating, time concept, independent thinking and questioning, and persistence.
2, 3 advantages:
(1) Intelligent time management, cultivate 1 good habits a week and 52 good habits a year;
(2) Interesting AI interaction and evaluation system;
(3)300 interactive answers, learning while playing, and four steps of "listening and practicing" to consolidate; Advanced system training, all-round support from experts, and scientific and verifiable effect.
3, 3 care: parents are relaxed and assured, accompanied by interesting duck animation, endorsed by experts from Chinese Academy of Sciences.
Third, brand characteristics.
Professionalism:
Shanghai International Community was established 1, 2015;
2. Endorsed by experts from Chinese Academy of Sciences and Peking University;
Observation and research on "habit formation" of 3000 children in 3 or 5 years.
Systematization:
1, focusing on the good habit of "emotional intelligence, personality and learning ability" of children aged 3-8;
2. "Online+offline" membership system;
3. Intelligent training experts.
Interestingly:
1, relying on positive psychology to develop relevant course content;
2. Use conventional AI to watch, listen and practice intelligently;
3. 1000+ Audio-visual and interactive games;
4, every day 10 minutes to help children develop good habits.
Authoritative person:
1, supported by experts from Chinese Academy of Sciences around the clock;
Section 2.52 Consultation class/wonderful lecture provided by experts from Peking University;
3. Pay attention to the harmony and happiness of family parent-child relationship.
Fourth, age management.
According to the characteristics of children's age, they are ahead of time, diverse and comprehensive:
(1)3-4 years old: Introduction to happiness (self-awareness, social sensitivity period)
52-week training plan, 300 interactive answers and 52 gymnastics nursery rhymes.
(2)5-6 years old: pre-school preparation (interest enlightenment, sensitive learning period)
52-week training plan, 300 interactive answers and 52 gymnastics nursery rhymes.
(3)6-8 years old: lay a good foundation (study good habits)
College Chinese (Chinese characters (observation), ancient poetry (persistence), reading class (learning efficiency), Analects of Confucius (emotional intelligence character), idioms (memory))
Five, good habit formation method
(1) Watch and Listen: Interactive Teaching, Preheating Children's Songs-Active and Happy Learning
(2) Say and do: listen and say, say and see-scientific memory.
(3) Exercise: interesting handcrafts and bedtime stories-effective consolidation.
(4) Test: Answer questions and help Dangdang duck-interesting review.
(5) Punching in: learning report, punching in prizes-progress medals/gifts.
Sixth, AI intelligent time management
Ding dang sent a good habit of using AI intelligent time management to help children cultivate good habits for a long time, record their progress and reassure parents.
(1) Age management, scientific planning and weekly promotion; Keep up with the development stage, win at the starting line, and the curve rises;
(2) Intimate setting, intelligent management, peace of mind and relaxation to solve the problem that parents have no time to accompany them;
(3) Six days a week, 10 minutes a day, five steps to realize the scientific cultivation of good habits; According to Ebbinghaus curve, positive psychology and Montessori study report, habits can be formed and reviewed and consolidated.