1. Intelligent promotion skills of through train:
1. Set the delivery platform.
Generally speaking, the discount rate of in-station delivery on the wireless side will be higher, generally between 120- 150%. This is because according to the consumption habits of consumers, mobile phone Taobao is the general trend now, and the overall traffic on the wireless side is large, so the proportion is generally high.
Beginners are advised to turn off off off-site delivery at the beginning of driving, because off-site delivery is mainly to optimize the click-through rate in the station according to the previous store situation, while off-site delivery generally shows a high level of low click-through, which will affect the overall click-through rate, which is not conducive to our later analysis of the store effect.
2. Delivery time
Generally speaking, the delivery time can be selected according to the industry template, and adjusted later according to the time period of visitors in the business personnel. Unpopular categories need to be fully investigated and compared, and their own time templates should be set.
3. Place of delivery
Distribution areas need to be opened according to the situation of their own stores and industries, such as not distributing in remote areas or not distributing in the main purchase areas of stores, in order to save costs.
For example, the sellers of snow boots and big cotton-padded jackets can focus on the northern region, avoiding tropical Hainan and other regions, and the sellers of raincoats and rain gear can be placed in Jiangnan, where there is more rain.
Step 4 add promotional baby
Put the baby we selected at the first time to promote the through train into the plan, set the creative title (no more than 40 characters, that is, 20 Chinese characters) and creative pictures, add keywords, and set keyword bidding.
Second, is the intelligent promotion of through train accurate?
Intelligent promotion of through train is accurate.
Through train is an effective marketing tool tailored by Taobao for sellers, which realizes the accurate promotion and pay-per-click of baby and is of great significance to the majority of Taobao and Tmall sellers.
The value of through train is reflected in accurate advertising promotion, and it is an indispensable weapon to create explosions, do related sales, and finally increase sales and mobilize natural flow.
Third, can Taobao's intelligent promotion boost the search weight?
Taobao intelligent promotion can pull the search weight.
The intelligent promotion of the through train is definitely weighted. The function of the through train is to increase the exposure and increase the display of the baby. This makes it easier for people to click and the traffic will increase. As long as there are more visitors to the store, the weight of the store will naturally increase.