1, "Yi Rong Loan" is operated by Chengdu Yi Rong Times Investment Consulting Co., Ltd. It is a high-speed financing platform for small and medium-sized enterprises and private capital, and actively explores the best way in the field of debt financing. "Easy financing loan" draws lessons from the microfinance model of foreign banks, constantly innovates in learning, and strives to build the most distinctive high-speed, effective and legal peer-to-peer lending platform in Southwest China. "Easy financing loan" is a local financing consulting service company jointly operated by several companies for many years. Its perfect service and business philosophy have already gained a certain customer base and market share in the local area. In order to reduce the risk of investors, E-Finance Loan first proposed a risk reserve account and a guarantee institution as guarantors of borrowers, and at the same time, investors' funds were more effectively guaranteed.
2. Compared with general consumption, financial consumption often has greater risks, because financial consumers may face the danger of being cheated, stolen or robbed at any time. Judging from the cases that have occurred in the financial field since 2 1 century, the losses of funds and property suffered by financial consumers also exist to a certain extent, which are mainly manifested in the security risks existing in the business outlets of individual banking financial institutions, which make financial consumers face the unsafe factors of funds and personal injury; Internal staff, using the convenience of paying wages on behalf of customers, cheat customers' wages; Stealing articles, securities and valuables in the safe; Internal and external collusion using fake bills of exchange, fake certificates of deposit, fake settlement vouchers, altering settlement vouchers, forging seals for misappropriation, transferring customers' funds, etc. The success of these cases is directly related to the negligence of financial consumers and operators. In addition, a few residents trust financial institutions too much and fail to take precautions when accepting banking services and buying banking products. When bank staff are negligent, it also causes losses to financial consumers.