This involves variable cost per unit product and product production and sales. If the cost price of a ticket is 5 yuan, which is reduced from 60 yuan to 10 yuan, and the variable cost per unit product is reduced but still profitable, then if the ticket sales volume doubles, the actual income of the park will be greatly increased.
If 60 yuan only sells 10 tickets every day, when it drops to 10 yuan, it sells 2000 tickets every day.
Product production and sales × (unit product variable cost-fixed cost) = profit target.
10 x(60-5)=550
2000x( 10-5)= 1000
It can be seen that short-term considerable profits can stimulate consumers to buy park tickets and realize huge economic benefits.
Why didn't Suzhou Park reduce its price later?
Short-term price cuts have brought a lot of traffic, but we usually go to the park once and may not go there for a long time. Profit equals to overdraft sales in advance, and then ticket sales naturally return to the downturn.
Can Suzhou Park still make a profit if it continues to reduce prices?
There was too much profit margin before. Considering the fixed cost of the park, capital preservation can only make 5 yuan's cost price less attractive to tourists.
Why can't the high ticket prices in many parks in Beijing come down?
As it has been made clear above, it is suicide to let the profit overdraw sales, and the income will go up for a while. What about the future? After the enthusiasm has passed, ticket sales will still become depressed. If the unit product change cost of ticket price is increased, not only tourists who have experienced the price of 10 yuan will be lost, but also tourists who used to buy tickets in 60 yuan will be lost.
Therefore, there is a saying that it is easier to reduce prices than to increase prices.
What should determine the price of quasi-public goods like parks?
Quasi-public products provided by public enterprises must be priced by public enterprises themselves or determined according to the above formula.
All the facilities in the park are under comprehensive cost control, not only the construction cost, but also the maintenance cost, labor cost and so on.
Suppose the annual maintenance cost of the park is 3 million yuan, and it takes 300,000 yuan to sell a ticket 10 yuan to keep the maintenance cost (regardless of state subsidies). What if I can't sell it? Other programs sold150,000 copies in 20 yuan; 30 yuan sold 654.38+10,000 copies; 60 yuan sells 50,000 copies.
Public utilities will set fares according to actual sales, find a balance point, and make enough profit to maintain the normal operation of the park.