Logo modeling takes the reverse deformation of the initial letter ZN of Zhongnan Pinyin as the creative element, and is composed of square and oval geometric figures, expressing the essence of the concept of China Merchants Group.
Ellipse means the earth and the international market. It means that China Merchants Group participated in the international circulation cycle, stood out from the cycle and became a commercial star.
Square refers to the internal code of conduct and management norms of China Business Group. It reflects the accumulation of talents, information and wealth of China Merchants Group, and also shows that China Merchants Group has developed steadily and solidly in commercial competition.
Logo modeling symbolizes the endless pioneering spirit of Chinese businessmen, constantly changing, surpassing and taking off.
Interpretation of China Merchants Mascot (Taurus)
China Merchants chose cattle as the mascot, which was determined according to the corporate philosophy of China Merchants. 1985 (Year of the Ox) Zhongnan Commercial Building of China Merchants Group was established and opened. Since then, we have been carrying forward the spirit of diligence, pragmatism and enterprising, and with the development of China Merchants Group, we have been down-to-earth in the new century to create new business and new glory.
spirit of enterprise
Group enterprise spirit: harmony, realism, transcendence and dedication.
Harmony is the essence of China's traditional culture, which pays attention to the harmony between man and nature, society and people. Including the harmony between leaders, management and employees, employees, customers and suppliers, government departments, the public and the natural environment, which are all necessary conditions for the success of enterprises.
Seeking truth from facts-that is, proceeding from reality, seeking truth and being pragmatic. Not only books, but also books. No empty talk, no exaggeration Tell the truth and do practical things. Pay attention to actual results and achievements.
Transcendence-self-improvement, continuous progress, continuous development, and never stop. Fight for business and never give up. Take self-transcendence as the driving force, surpass opponents and peers in self-transcendence, create first-class and create the future.
Dedication-enterprises contribute to the country and society, and employees contribute to enterprises and collectives. When the interests of the state and society conflict with those of enterprises, the interests of the state and society should be given priority; When the interests of enterprises, collectives and individuals conflict, the interests of enterprises and collectives should be given priority.