The investment in color consulting studio of investment fund is not high. After mastering the basic theoretical foundation, you can open a shop with an investment of 50 thousand yuan. Generally speaking, after the shop is located, the main expenses are decoration and purchase of fixed assets. The decoration of the shop is best elegant, giving people a comfortable and warm feeling.
Store location selection:
The location of color consulting studio is based on the positioning of its own customer base. If the customer base is locked in the crowd of job interviews, the location of the store can be selected near some venues where professional recruitment is often held; If the target customers are some senior white-collar workers, then the location of the store can be chosen near the high-end community, office building or business circle where white-collar workers are relatively concentrated.
Tools:
Color consultation is a knowledge industry, and practitioners need constant knowledge sources and the support of professional materials, tools and new technological achievements. In a color consulting studio, props and supplies dedicated to the color consulting industry are essential. These tools include color ring, PCCS tone diagram, four seasons diagram, color cloth (including basic sample cloth, four seasons color cloth and complete color cloth), clothing makeup color matching sample, color matching manual, color ticket, lecture diagram, style matching manual, lipstick box, eye shadow box, makeup illustration diagram, style and best hairstyle and other color-related consulting tools.
Positioning:
The business of color consultation is mostly located in personal image color consultation, including personal color consultation, style consultation and best makeup color consultation. In the positioning of customer groups, we can do both enterprise-wide consultation and individual consultation.
Marketing:
It is suggested to establish a member service system in marketing strategy. The price can range from a single consultation 100 yuan to a VIP membership service of 5,200 yuan for the whole year, which is divided into different grades and the operation mode is comprehensive and flexible. In the choice of objects, it is suggested that not only those rich and idle gold collars should be considered, but also ordinary white-collar workers. Even those female college students who are about to enter the society will be potential consumer groups.