If it is a new brand, first of all, it is recommended to promote the brand foundation of Baidu's homepage, that is, search brand words. The homepage contains authoritative positive information such as official website, Encyclopedia, news reports, word-of-mouth questions and answers, which increases users' trust. In the later promotion of brand exposure and drainage, users will eventually go to Baidu to search for brand-related, if they can't find it or don't trust it enough. That will undoubtedly increase the user churn rate.
Therefore, the promotion of brand foundation is something that must be considered in the initial stage, followed by user analysis for products and industries. Take search as an example. Your users are looking for something at a hundred degrees, and they will search for the solution they need, so you have to find out what words they are searching for. Only by obtaining the user's search words can we promote it more accurately and effectively.
After trying to get users' search words, should we try to expose our promotional information in a place that users can easily see, that is, the home page? Only the search homepage is the easiest place for users to see, and it is also the location with the highest click rate. Then, after clearing the train of thought, we need to find a way to solve the above problems. I believe the effect is not bad.
Here's one for you. I am responsible for the company's promotion channel development cooperation, so I will have some better resources at hand. If you look at it online, it is the primary channel outsourcing of technology, and they have done several projects. For the user search terms mentioned above, they can analyze and filter them for you for free. As for too many promotion methods, they will give you a plan and do it as appropriate. If they are not suitable, they can give you an analysis for free.