When a couple took their children to a toy store or grocery store, we found that the salesman's focus was not on parents, but on children. They know that whether children like it or not directly affects parents' decisions.
The enrollment work is very similar. Parents choose schools with their children. Whether children like and accept this school is very important to parents. Modern parents are generally willing to respect their children's opinions. Although children like it, parents may not like it, but what is certain is that children don't like it, parents will definitely not choose your school. Therefore, when doing enrollment consultation or showing parents around the school, how to grasp the child's heart skillfully requires the admissions staff to use their brains.
Grasping the child's heart, the emphasis here is ingenuity and art, sincerity, not vulgarity, and not blindly pleasing the child, otherwise it will be self-defeating.
Tip 2: use your parents' skillfully? Conformity? intelligence
People will have herd mentality when buying goods or services. Where people are popular, people like to go there. Although there is some blind consumption here, most people think that good things always attract more people. It's either cheap or popular. In short, there are reasons to buy it.
You should also use your parents' when recruiting students? Conformity? Psychology. For example, when some admissions officers ask parents to consult and register, they provide parents with a list of parents who have consulted and registered, so that parents can have it. Conformity? Psychology. In this way, many hesitant parents can make a decision quickly.
Tip 3: Language Tips in Marketing
There is a classic case in the business world: there is a small shop selling breakfast. Every time the waiter asks the guest about the demand for tea eggs, he always habitually asks:? Do you need tea eggs, sir? ? Some people need it, some people refuse it. Later, someone made a move. When the waiter asked the guest's needs again, he asked another question: Sir, do you need one tea egg or two tea eggs? ? As a result, most of the guests chose one or two tea eggs, and the sales of tea eggs increased greatly. A seemingly simple sentence, but there are many articles in it. The second way of asking questions is actually to give guests a hint that they will definitely accept this kind of service or commodity, and just choose between different service methods or commodity quantities.
Enrollment is the most important work in the marketing of private schools, and every link needs careful carving, and the careful design of enrollment language is even more essential. When the school enrolls students, it emphasizes that the enrollment teachers should skillfully use the language suggestion principle mentioned above. If you want parents to sign up, just say: I'll sign up for your child, or will you go directly to school to sign up? ? I hope parents will say it when they visit the school. Will you come to school on Saturday or Sunday? ? Or:? Do you drive to visit the school by yourself or take our school bus? ? When I wanted my parents to pay, I asked. Do you choose a payment method or b payment method? ? Through this way of changing language communication, unexpected results have been achieved in the enrollment work.