B2B is the exchange of products, services and information between enterprises through the Internet. At present, B2B based on Internet is developing very rapidly. According to the latest statistics, the transaction volume of B2B on the Internet at the beginning of this year has far exceeded that of B2C. In the next five years, B2B will reach an average annual growth rate of 465,438+0%, and by 2004, the global B2B transaction volume is expected to reach 7.
29 trillion dollars. Traditional transactions between enterprises often consume a lot of resources and time, and sales, distribution and procurement occupy the product cost. Through B2B transactions, buyers and sellers can complete the whole business process online, from establishing initial impression and shopping around, to bargaining, signing, delivery, and finally to customer service. B2B makes the transactions between enterprises reduce the workflow and management costs of many transactions and reduce the operating costs of enterprises.
The convenience and extensibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop across regions and regions. B2B is not only to establish an online group of buyers and sellers, but also to provide a basis for strategic cooperation between enterprises. It is absolutely impossible for any enterprise to realize B2B alone, no matter how strong its technical strength is and how good its business strategy is.
The era of going it alone has passed, and the establishment of cooperative alliances among enterprises has gradually become a development trend. The network makes the information flow unimpeded, and enterprises can establish complementary and mutually beneficial cooperation in market, product or operation through the network, form horizontal or vertical business integration, and truly realize a global logistics management model with larger scale, stronger strength and more economical operation.
B2B currently adopted by enterprises can be divided into the following two modes: 1. Vertical B2B in manufacturing or business. Vertical B2B can be divided into two directions, namely, upstream and downstream. Manufacturers or commercial retailers can form a supply relationship with upstream suppliers. For example, Dell Computer Company cooperates with upstream chip and motherboard manufacturers in this way.
Manufacturers can form sales relationships with downstream distributors, such as transactions between Cisco and its distributors. 2。 B2B oriented to intermediate trading market. This transaction mode is horizontal B2B, which concentrates similar transaction processes in various industries in one place, providing an opportunity for buyers and suppliers of enterprises, such as Alibaba and global sources.
B2B is only the beginning for enterprises to realize e-commerce, and its application will continue to develop and improve to meet the needs of enterprises in various industries. At present, enterprises need the support of many systems to achieve perfect B2B. For example, manufacturing enterprises need financial system, enterprise resource planning ERP system, supply chain management SCM system, customer relationship management CRM system and so on. And these systems can be organically integrated to realize information sharing and complete automation of business processes.
The realization of such a system requires enterprises to invest considerable manpower, material resources and financial resources, and most small and medium-sized enterprises will flinch from such a large investment. Considering the characteristics of these enterprises, Wang Xin provides B2B e-commerce solutions that enterprises can afford. On the one hand, enterprises can adopt the products provided by the new network to gradually realize B2B, from low-end to high-end, from single to comprehensive.
For example, distributors can use the DRP system of the new network according to the main characteristics of their business, commercial enterprises can use the SCM system of the new network, and enterprises focusing on sales, services and other businesses can use the CRM system. On the other hand, considering the limitations of some small and medium-sized enterprises in terms of funds and personnel, the new network will provide enterprise users with Internet-based software hosting, distribution, management application software leasing and related services in the form of ASP application software service providers.
Enterprise users can completely entrust the infrastructure, business operation and application management required by business applications to application service providers such as Xinwen. So that users can get high-quality technology and service guarantee with low-cost investment, thus ensuring the smooth implementation of enterprise e-commerce strategy. B2B is the best entry point for enterprises to realize e-commerce and promote business development. The most direct benefit to enterprises is to reduce costs and improve efficiency, which can also bring huge returns in the long run.
Compared with before, the overall strategy of the enterprise pays more and more attention to the combination with information technology. The chief executives of the company realized that measures must be taken to keep the company competitive. Information technology is increasingly becoming a matter of life and death for enterprises. The new investment in information technology can really enhance the strength of enterprises, not just improve their daily operations.