How to write a copy of the new media platform?

When writing a copy of new media operation, it is often difficult for us to get users to accept us. I think the copy is well written, but the user's response is average. That's because users always keep a cautious attitude and a safe distance when facing unfamiliar products. We are skeptical before reading, so we can do one thing to answer users' questions and show our intention before trying to attract users' attention. Description: Who am I, what have I brought you today, and what are the benefits for you?

After users know who you are, your purpose and your benefits to themselves, they will definitely let go of their guard and prejudice and listen to you.