Brand diagnosis mainly includes brand awareness, popularity, reputation, loyalty and brand market share, while marketing diagnosis will be based on 4P. Although they overlap in some aspects, the starting point is still different.
As for which companies can do it, in fact, companies that can do brand marketing planning can do it, because many enterprises don't start looking for planning companies from the early days of brand or company establishment, so after cooperating with three local planning companies, the planning companies will conduct field research and investigation to find out the problems of enterprise products and brands, and then make the next brand marketing planning plan on the basis of correcting the problems, so brand marketing diagnosis is only the basic work.
There are several points to note about the choice of planning companies.
1. The history of the enterprise, whether it has an industry history of more than ten years;
2. The concentration of enterprises, whether focusing on marketing or brand consulting, some enterprises don't know what they are doing every day and have been following the trend. Such a consulting company can't be found, and it is absolutely unprofessional.
3. The ability of the project director, no matter how big the company is, it is impossible to put all the work on a few people, so the project leader is the key. Whether to grow up with the enterprise or not, it is impossible to change jobs frequently; Whether you also have more than ten years of relevant experience; Whether you have relevant industry experience; Do you have any experience in other industries (marketing is interlinked and other industries can learn from it)
4. The ability of the project team, whether it is a fixed team member or a temporary team, usually a formal enterprise will have several fixed project teams and their members, and the fixed teams have all run in, so it will be smoother to carry out the project together.
Finally, enterprises need to be reminded that the most important thing in planning company cooperation is to combine their own needs, such as strategy, marketing, brand, marketing promotion, website construction, online promotion and event planning. First of all, we must understand it ourselves.