However, small Shenyang conquered the vast majority of the audience with its unique voice, exaggerated and unique performance and vivid imitation. With these practical actions, Xiao Shenyang tells us that he seems to become famous overnight and his social status has soared, which has a lot to do with the support of his mentor Zhao Benshan, but it is more his own innate talent and acquired efforts.
Guo Slimming, Brain Gold, Chinese Soft-shelled Turtle Essence and Biyang Yak Bone Powder, which were once all-powerful in the health care products market, have disappeared from the health care products counters in shopping malls and pharmacies. Take the once "big brands" Biyang Yak Zhuanggu Powder and Haliu Medicine as examples, the scenery is infinite. Their sales reached 600 million yuan and1.500 million yuan respectively. According to Ogilvy & Mather's investigation of calcium supplement brand advertisements, the advertising amount of Biyang yak bone powder and calcium middle cover accounts for 65438 of all calcium supplement brand advertisements in 1.99. The "star promoter" in Gaizhonggai tirelessly recommends to people on TV every day: I trust, Gaizhonggai. It aroused public discussion on celebrity advertisements, and finally aroused strong resentment from public opinion.
The subsequent false advertisement "Aunt Gong Li" incident made Gai Zhonggai's position in the eyes of consumers plummet. The image of Biyang yak bone powder was also damaged by the dispute between "yak bone and ordinary cow bone", and the later "Ou Ji incident" made Biyang even more entangled in lawsuits.
Although Biyang yak bone meal and Gaizhonggai occupied the calcium supplement market and people's sight for a period of time at that time, they failed to embark on a road of sustainable development, which was only a flash in the pan compared with the long river of time.
Jietai Life Yuan is a symbolic product of Bao Si Group to enter the health care products market. Bao Si Group bought Jietai Life Yuan from Beihai Hengwei Biological Company, and its intention is very obvious, which is to seize the market of melatonin with its good terminal attack means. Life element is also a compound package of "capsule+oral liquid". Its ingredients are melatonin and oligosaccharides, and its function is also to "promote sleep and improve intestines". Its appearance is also designed as an imported image, and the price is equivalent to that of melatonin. Even the leaflets have imitation traces of melatonin. Everything shows that the life element is the "shadow product" of melatonin, and its purpose is to rob the terminal.
There is no differentiation with melatonin, not to mention concept attack, and the product has insufficient personality, which is a fatal congenital defect. This product can't stand out and has no future. At the beginning of 2003, the life source was unable to support the offensive situation of the terminal and gradually retreated in the second-tier cities, which meant that Jietai Life Source was on the road of no return.
This shows that whether it is a star product, a brand-name product or a grassroots product, they are likely to be short-lived. It is really "flowers will never be bright, people will never be red", and products will also have its decline cycle.
However, because some traditional products can't be promoted smoothly by conventional marketing methods, the quantity of products is also very slow, and the traditional bombing or sensational effect of land, sea and air advertisements can't work for a while. Therefore, the marketing model needs to constantly pursue innovation and Excellence. At present, more and more e-commerce marketing is quietly changing our life and work. And many products promoted through e-commerce marketing are considered to be short-lived by many industry experts or industry forecasters.
Recently, however, there is a B2C business network platform similar to Taobao, Paipai, Yi Bei and Lemon Green Tea, named "Savage Baby Network", which has gradually attracted the attention of the industry. In particular, the alkaline concentrated solution of "Huashengyuan Tea Magu" promoted by many professional e-commerce networks such as "Savage Baby Network" is very popular. At the beginning of the promotion, many people didn't understand. Without thinking, they think that this may be a short-term behavior and the product may be a flash in the pan. However, judging from the increasing transaction volume, this is not the case. Repeated purchase of "Huasheng Tea Horse Ancient" has gradually formed consumption habits, and its unique effect is obvious to all.
The main reason why Huashengyuan Tea Horse Ancient is so popular on the Internet is that it is a unique national health care product. As a natural rhizomatous plant used as medicine and food by Uighurs for two thousand years, Chamagu mainly grows in the desert edge south of Tianshan Mountain in Xinjiang, and its soil is very alkaline, so it is difficult for ordinary plants to grow. Tea Magu likes to be planted in alkaline soil, which forms a rare vegetable-type high-alkaline nutritious green food. Chamagu alkaline concentrated solution produced by Huashengyuan intensively strengthens the active concentration of alkaline substances through critical point extraction technology, so that various organic nutrients are highly concentrated in it. After long-term use, the acidic cells of human body can be weakly alkaline, thus achieving the purpose of healthy nutrition. It is a special nutritious food for golden collar, white collar and middle-aged and elderly people to improve their immunity.
Facts speak for themselves. For those short-lived products, in the final analysis, "the fire in the backyard is more or less caused by the product itself not being able to stand the test of the market and consumers." Coupled with the lack of innovation in marketing methods, it will naturally be brutally eliminated. I believe that Huashengyuan Chamagu will not repeat the short-lived mistakes.
So, let's go back to the most popular celebrity "Little Shenyang" in 2009. We hope that the "little Shenyang phenomenon" can continue, and that little Shenyang can go further than a flash in the pan, because we need entertainment, humor and more things to relieve the pressure after work and life.
As for many products that bring us practical value and effect, we also hope that they can have a longer life cycle, because they bring us healthy and practical effects, rather than being a flash in the pan and being eliminated involuntarily. Originally, the soaring price of small Shenyang can only show that the performance market has not failed. Many idolized passions have suddenly become the supply and demand signals of the market, and the market, at least what we think, is fair and just. "For small Shenyang, we should treat it with a normal heart. He is an artist who simply entertains the public. Don't hold him too high and don't be exclusive. "