— 1 —
face
It is the most worthless thing in the world.
In the Evolution Island community, some students asked me questions:
Does the company have to open in a 5A office building to prove its strength? Is the company's face really that important?
It doesn't matter if you don't have resources and background. Can't you really beat entrepreneurs with resources, background and connections?
Not exactly.
20 13 in may, I set up a broken small company called "runmi consulting" and started a business.
This small broken company, including boss, employees, administration, personnel, finance, security, aunt, is only 1 person. Not even an office. Actually, I don't need an office.
1 What office do you need? I work in the community library every day. It took me a month to get along with the old men and women before I recruited the 1 employee.
At this time, a problem appeared: I can jam anywhere alone, but what about two people? Fortunately, I have many friends.
A friend said, I have many tables here, so you can squeeze them first.
In the next few months, one startup company grew up embedded in another startup company, constantly looking for the direction of light coming in from the gap.
A few months later, I finally found my own "one room, 0 hall" office.
Then, I replaced my broken teeth with steel scrapers and stuck them on the wall one by one, which became the earliest appearance of "Runmi Consulting". This is "entrepreneurship".
Runmi Consulting has the same characteristics as most startups:
"poor"
Even if he is poor, he never sells himself, and the company doesn't even have a front desk phone.
We don't want to take the initiative to call customers with a "megaphone" and we don't want to convince others.
If we find that this person has to be persuaded, it can only prove that we are not good enough.
It is normal for startups to lack people, money, resources, direction and opportunities.
Hard-earned money is spent on "face", and products with insufficient potential energy need to be supplemented by marketing and channels, which cannot be supplemented. Finally, I have to accompany my customers to drink and eat, but I still can't sell them.
Face is not bought with money, but earned by strength.
People always want what they lack. When you have something in your heart, you won't always want to go outside and ask for it.
If there is no lining, where is the face?
Don't care about the eyes of the outside world, let alone the comments of others.
Face is the most worthless thing in the world.
— 2 —
face
Is the most useless thing in the world.
The real gap between people lies not in wealth, status, intelligence and physical strength, but in the difference between continuous actions determined by cognition.
We often hear people around us say that the dividend period of this matter has passed. In fact, I thought of it long ago, but unfortunately there was no money, time and resources at that time.
The implication is that if I did, I would do better.
But the real voice is often: he is afraid of failure, afraid of losing face, as long as he doesn't start work, I can't be counted as losing.
A year has passed, and you have never taken the first step. The dividend period of this matter has nothing to do with you from now on
When I was in college, my family bought an empty house with a loan of more than 60 square meters in Nanjing. The purpose of my part-time job at that time was to add some tiles to my home today and change a chandelier tomorrow.
My biggest dream at that time was that I could get married when everything was decorated.
Some students envy my extroversion and my speaking ability, but my extroversion is actually carved out of my profession. I am not an expressive child.
In the high school debate, I didn't say a word in the face of the burning eyes of the audience. I still remember the feeling worse than death.
So I did one thing. I went to the video of the debate in Lion City and found a lot of such information. I practice every day, participate in various debates and participate in various speech contests.
It was not until 1994 went to college that he got the best debater in the first and second years of college because of his long practice.
Everything is just the result of deliberate practice.
Pay too much attention to face and never dare to take the first step.
In order to hide your cowardice, you will find 10 thousand excuses.
Finally, you finally let yourself be looked down upon by others.
Face is the most useless thing in the world.
— 3 —
Earn money by yourself
Face comes naturally.
We often hear customers say:
Your product is very good, I like it very much, but it is too expensive. Give me some face and make it cheaper. ....
But in fact, the reasons behind it are often:
1) He doesn't think it's worth spending so much money;
2) He thinks it may cost so much money, but you are not worth it.
So, what should you do? Shake hands with him politely and say goodbye.
Until, you can grow up to be what he thinks is worth it, or he can grow up to know that he should pay for the value.
Similarly, customers say to you, "If you don't drink, you will look down on me and lose face."
People who say this to you, whether you drink it or not, actually look down on you. It is because he looks down on you that he dares to say it.
Once you say it, he has absolute control over you, or he thinks he is above you.
No one will say to his immediate boss: if you don't drink, you look down on me. Because as we all know, the guy who eats can't be lost.
What you have to do is to make yourself good enough and have enough choices in the future.
People really become strong, not to protect self-esteem, but to put aside self-esteem.
Let go of the so-called self-esteem, make your own products, make money, and face will naturally come.
Otherwise, the so-called "face" is just a piece of skin.
In the world of adults, making a living is a big deal, but saving face is a small matter.
Face is the most worthless thing in the world.
last words
The enterprise is weak and lacks "internal strength". In order to survive, they need to rely on various "external forces" to win customers.
Luxury cars, 5A-class office buildings and watches that exceed a certain payment capacity are actually "external forces" endorsements and "trails".
The fundamental reason behind this lies in the fear that customers will not trust your enterprise strength.
Trust comes from credit. Credit is a very important asset of a company.
Excellent products, services, word of mouth, etc. It is the kindling of accumulating credit.
A healthy asset ratio and day-to-day credit accumulation will make you grow into a healthy giant.
People who are thin-skinned and afraid of being looked down upon by others are people with strong self-esteem and low self-confidence.
If you insist on making mistakes for the sake of face, the result will often make you lose face even more.
When someone throws money in your face, get down and pick it up one by one.
Swallow grievances, swallow sadness. Then try to make your value in the company irreplaceable, instead of leaving angrily.
After all, things related to food, clothing and face are worthless.
The real strong can tear off their faces, throw them on the ground, and even laugh at them when they step on their feet.
Face is the most worthless thing in the world.