Job responsibilities of network marketers
1: Promote products, and publicize products through online publicity means such as e-mail, release of supply and demand information, forum posting and QQ communication;
2. Management, maintenance, optimization, website promotion and search engine optimization of enterprise product websites or service websites; ?
3. Communicate with customers and do a good job of communication between new and old customers. Develop new customers and maintain old customers.
The ability of network marketing personnel.
1. Information processing refers to the collection, analysis, statistics and summary of online marketing information. Generally, the information we handle includes customer information, industry information, competitor information, policy information and internal company information. Dealing with this information has become a basic ability of network marketers. At the same time, the information collected by online marketing is analyzed, identified and screened.
2. Network communication ability is the second necessary ability for network marketers. Compared with other ways of communication, there are more channels and ways of network communication, such as forums, blogs, SNS, message boards, e-mail, instant messaging and so on.
3. Network marketing is a technology-oriented marketing method, and the application of Web technology has also become an important ability of network marketers. Internet marketers must look at technology from the perspective of marketing and customers to avoid putting the cart before the horse and falling into the quagmire of technology. The application of technology also requires us to have strong self-study ability and adaptability. As long as we follow the principles, we can solve all kinds of problems through the help of search engines and netizens.
4. Finally, excellent network marketers also need to have good management skills, which mainly refers to network marketing management, that is, the management of things. As a systematic project, network marketing has complicated links, and without good management, it is difficult to exert systematic effects. The implementation of network marketing projects must be planned, planned, step by step, controlled, evaluated and summarized, and it is necessary to take the overall situation into account and have a systematic thinking in order to proceed in an orderly manner.
5. Network marketing is a systematic project. The implementation of network marketing projects does not depend on one or two marketers, but needs a closely coordinated team, which may include planners, information processors, communicators, managers and technicians. This requires every online marketer to have good teamwork ability and work closely with others to complete a systematic online marketing project. At any time, we must have systematic thinking and focus on the overall situation, so as to make this systematic project perfect.
Network salesman refers to the service personnel who sell all kinds of products on the platform of network.
Internet marketer is a professional marketer who combines Internet technology with marketing, quickly improves the comprehensive ranking and visits of websites through various technical means, and attracts customers to consult and buy enterprise products through the Internet. His main responsibility is to provide enterprises with comprehensive services such as network marketing scheme, website construction planning, search engine optimization, bidding promotion and online alliance promotion, whole network marketing promotion, baidu promotion and WeChat marketing, so as to help enterprises effectively increase sales. Professional network marketers must be certified by the Ministry of Industry and Information Technology, and the Ministry of Industry and Information Technology and Wuhan University are the designated institutions to organize certification training for network marketers.
Job responsibilities:
1, using online sales to promote the company's products;
2. Responsible for the operation and management of the company's online trading platform and the release of product information;
3. Understand and collect the dynamic information of peers and competitive products on the network;
4, channel development and business expansion through the network;
5. Complete the sales task and analysis on time.
Information link: Baidu Encyclopedia _ Internet Salesman