What are the ways to recruit and promote big cars?

Recently, many fans secretly believe that he is in the enrollment industry of driving school. He wants to do online promotion, but he doesn't know how to push it. There are too many platforms, and he doesn't know how to choose. Many advertising companies call and say that they are all in baidu promotion, but the promotion costs are uneven. Today, I will mainly tell you how to choose platforms and channels for offline promotion and enrollment promotion of big car driving schools. Recently, many customers have asked me how to put in a huge amount of advertisements to be effective. This varies from person to person, and the question is too broad. When the cost is controlled, it depends on the operation level, and the effect depends on the customer's final psychological expectation. Some people think that if you invest 6,543,800 yuan in advertising, you must earn 200,000 yuan to be effective. Some people may think that the refund is effective, and some people can put advertisements on it. Therefore, we can't define this effect problem in general, but we can only say that the cost of acquiring customers can be controlled to the greatest extent, which can meet the psychological expectations of customers. Baidu promotion's methods include many kinds. In fact, to sum up, it is to rank the keywords you want to promote on the homepage of Baidu search. Baidu promotion method 1, search promotion: generally refers to paid search ranking. For example, Baidu search engine promotion and 360 search engine promotion belong to search promotion. 2, optimization and promotion: refers to the domain name of the website you bought, and do the website according to the requirements of optimizing search engines. The higher the weight of the website, the better the ranking of the article in the optimized website. 3. Q&A promotion: For example, Baidu knows Q&A, Soso Q&A, sogou Q&A, 360 Q&A, Tianya Q&A, Yahoo Q&A and other related Q&A websites. 4. Blog promotion: As the name implies, you should go to relevant blog websites to create your own keywords to promote the brand, create a blog, and then constantly update the blog, optimize the blog, and let the blog get the ranking of search engines, so as to obtain the promotion effect. 5. Forum promotion: that is, major well-known forums with a large number of views build their own brand keywords for promotion, and constantly follow posts and reply to accumulate popularity. Get the ranking of major search engines and get the effect of their own promotion. For example, Baidu Post Bar and Tianya Forum are all good choices. Baidu promotion's basic method 1. Avoid peak words and choose valuable words. Take the guardrail net industry that the author is engaged in as an example, search for two keywords: guardrail and guardrail net. There are as many websites as 1 1, but few business owners consider how many clicks customers generate. Through the difficulty analysis of webmaster keyword optimization and Baidu index tool query analysis, it is concluded that although the guardrail index is as high as 474, most of the search volume comes from Hengshui (that is, we local people engaged in this industry, not customer behavior), and the promotion value remains to be discussed; Although the guardrail index is only 272, the distribution of search volume in keyword areas is relatively uniform, and the search volume in first-tier cities is relatively large, which is normal. Suggestion: Choose long tail keywords and find some words with small search volume, low competition but strong pertinence as keywords. Baidu promotion infrastructure and key points 1. At the unit level, each unit can add up to 5000 keywords and 50 groups of ideas (title+description+website), and set negative keywords and accurate negative keywords. Among the above three levels, if multiple levels can be set for a function, such as IP exclusion, promotion budget and region, the one with the smallest range will be taken as the standard. For example, the promotion budget set at the account level is 100 yuan/day, while the planning level is 200 yuan/day. When the total consumption of the day exceeds 100 yuan, the promotion of the whole account will stop. When setting up the unit, put the keywords consistent with the theme in the same unit, which is convenient for management and unified bidding, and more targeted when writing ideas. 2. Creativity is what we usually call title+description+display URL, which will directly affect the effect of an advertisement, so it is the most important work in the optimization process. There are two ways to show creativity in search results, optimization and rotation. The default display mode of the system is optimization, that is, the idea with the best display effect: rotation means that each idea is displayed with the same probability. It is recommended not to make changes here, and the preferred presentation method will make you get better results. 3. quality. Friends who know something about baidu promotion know the importance of quality. The ranking is determined by the bid price * quality. The higher the product, the higher the ranking, which is one of the two factors that directly affect the bidding ranking. Therefore, the optimization of quality measurement is the most important. The factors that affect the quality are click-through rate, creative quality, relevance and account history. Relevance refers to the relevance between keywords and ideas and target web pages. 4. Wildcards Wildcards are tools to turn ideas red, and they are displayed as {default keywords}. They are used in titles and descriptions to replace them. For example, a unit has the following words: water purifier, household water purifier, good water purifier, which brand of water purifier is good. The default keyword is "which brand of water purifier is the longest", and when searching for a home water purifier, the words in "{}" will be displayed instead of a home water purifier and will be in a floating red state. Where the default keyword uses the longest keyword in the cell. At present, there are two ways of advertising cooperation in Tik Tok to promote Tik Tok. First, platform paid advertising. Official advertisement is the simplest and most basic way of advertising. Simply put, the official left a short video space, and then you put the video on it, which is the most common hard and wide way to play Tik Tok. Although many users will skip this kind of advertisements directly when they brush Tik Tok, official advertisements have many functions, such as inserting brand links, targeting regions, targeting age groups, and classifying mobile phone brands. This kind of advertising method needs our video to be creative enough to attract users to watch and realize transformation. At present, there are three official advertisements: 1. The short video with Tik Tok was displayed when Tik Tok App was launched, which was the first entrance, with strong visual impact, which strongly locked users' eyes and attracted the main consumers of the new generation. This kind of advertisement has three forms: static, dynamic and video, static for 3 seconds, dynamic for 4 seconds and video for 5 seconds. According to the charging method, it can be divided into CPT and CPM, CPT is 2.8 million/day and CPM is 200,000. It is suitable for enterprises and brands with high budgets, but the disadvantage is that this method has weak directional ability and cannot target vertical users. 2. Vibrato short video information flow This kind of advertisement is displayed in the information flow content of Tik Tok, which is divided into horizontal video and vertical video. Show the original style, vertical screen new visual experience, strong account association. Short video information flow supports sharing, dissemination and flexible sales methods, and supports a variety of advertising styles and effect optimization methods. The disadvantage of this method is that it does not support targeted delivery such as app behavior classification and interest classification. Short video information flow is divided into the following two types: GD (single page advertisement): support praise interaction, not support comment and forwarding; Advertisers don't have a Tik Tok account, so they can't pay attention to it. They don't have a Tik Tok homepage. Directing is not supported, and third-party monitoring of exposure and clicking is supported. GD (Native Advertisement): Support likes, comments and forwarding, and support paying attention to the Tik Tok account of advertisers. 3.Tik Tok Challenge, an advertising method, can promote and display the brand by relying on Tik Tok Challenge. The "Challenge" campaign called on the shaking friends to participate in a short video competition with a song or other forms, spread the brand and win the favor of users. Novel marketing methods, brand-new gameplay and brand-new resources can attract users to actively participate and complete brand exposure. Second, cooperate with Tik Tok celebrities to advertise. Cooperative advertising means that you pay network celebrities to help you promote your products, let them shoot, make and publish videos, get official recommendations through video creativity or cause users to imitate. In this way, we need to find a network celebrity V with a large number of fans and high video level. Moreover, there are some difficulties in this way. Many online celebrities accept advertisements selectively, which requires higher products. The specific charging method is that the online celebrity company customizes the price according to your product. The promotion of network celebrities is mainly divided into the following steps: 1. The pre-research and evaluation of products are mainly to evaluate the selling points, attributes, purchase process and user characteristics of products, and plan the promotion plan according to these, and apply the information learned in the early stage to creativity. 2. Put forward the promotion plan. Network celebrities or the creative department of the company in network celebrities will put forward an idea according to the product, and creativity is the most important part of product promotion. 3. After the video shooting parties finalize their ideas, online celebrities need to shoot the video in advance, because the video needs to be modified. After the release, the video can only be modified twice, which needs to be shot in advance and then reviewed by advertisers. 4. If both parties confirm that there is no problem, the video can be released according to the previously determined promotion time. Little red book promotion 1. Formulate promotion strategies. Before promotion, you should know your product advantages, where the selling points are, targeted promotion content, and layout the corresponding small red book keywords. 2. Clear direction In order to determine the direction of content more accurately, many issues need to be considered, such as user analysis, product content positioning, content theme selection, content theme direction and so on. According to the budget plan of the sales plan, we should choose the appropriate content transformation, including content source, copywriting, pictures, theme planning and so on. 3. Make clear the direction and goal of BaPing promotion, take the main selling points of products as the theme, use the celebrity effect of Little Red Tree to realize screen promotion, and improve brand awareness, reputation and sales. 4. Content quality Xiaohongshu pays attention to the user experience and has high requirements for the published content. Pay attention to the quality of content, write soft articles, and don't push. 5. Talents are released by high-quality experts, which is more attractive and can be released quickly through the platform.