1, Tencent advertisement
An advertising platform that includes marketing resources such as WeChat, QQ, Tencent Alliance, App Store and mobile QQ browser. Large volume, high viscosity and high user activity. It is mostly used for information flow delivery to meet the needs of various apps.
2. Weibo Fan Tong
Based on a large number of users in Weibo, marketing products that widely transmit corporate information to fans and potential fans can transmit information to target groups according to user attributes and social relationships. Fan Tongri is alive and well, and the overall users are younger, which is suitable for most APP developers.
3. Huge engine
An advertising platform containing today's headlines, vibrato short videos, volcano short videos, watermelon short videos, car owners, pangolins and other marketing resources. The huge amount of engine traffic is huge, covering the user's life scenes in many ways, especially effectively occupying the user's fragmentation time. In addition to accurately targeting the target population based on massive user portraits, the platform also provides intelligent tools to assist one-stop delivery of "from creative production to effect optimization".
4. Baidu information flow
With the support of Baidu's big data precise positioning technology, information can accurately reach high-potential users, including marketing resources of Baidu WAP/APP, mobile phone Baidu APP, Baidu Post Bar, Baidu browser and other advertising platforms. Baidu relies on the advantages of "search" and "AI technology" to improve the distribution and conversion rate of information flow advertisements, which is also a good delivery channel at present.
5.iqiyi
Iqiyi is currently theNo. 1 in the online video industry. The platform of "Wonder to Know-Iqiyi Effect Promotion" relies on iQiyi's high-quality content, massive users and technical advantages, and according to the characteristics of different business owners, it provides the overall solution of "entertainment full contact marketing" from entertainment, information, social interaction and other fields to meet the promotion needs of business owners.
6. Youku Ruishi
Video program marketing platform, focusing on the independent delivery platform of video advertisements. Targeted advertisements are placed in front of the target customers mainly through the image resources of Youku Tudou video, such as front, middle and back patches, video pauses, corner labels, etc., which plays the role of brand+effect promotion. At present, Youku Ruishi can be placed on pc and wap, supporting multi-screen delivery, and can set channels, programs, gender and age groups, which can be accurate to the urban area, and the charges are charged according to cpc or cpm.
7. Sina Yi Fu
Relying on the massive resources of Sina's dual platforms and multi-terminals, through Sina's multi-dimensional data mining. Com, Sina Weibo and mobile client, providing advertisers with a self-service bidding advertising platform with accurate orientation and creative optimization of two-dimensional services. Sina Fuyi covers a wide range, covering 32 channels and nearly 600 resource bits; Through the precise orientation of users' historical browsing behavior, users with clear needs and potential users can be identified; The platform supports pay by effect and the budget is controllable.
8. Netease is very easy to do.
Multi-dimensional media resources based on Netease, mainly including marketing resources such as Netease News Client and Netease.com, provide advertisers with a one-stop effect advertising platform from account registration to qualification review, from material management to advertising. In addition, Netease can easily realize the traffic sales, accurate orientation and real-time bidding of Netease's high-quality resources through programmatic buying, integrate the analysis data by using DMP technology, and monitor and optimize the delivery effect in real time through the computing engine, thus helping advertisers to effectively improve the delivery effect.
Regarding the popular launch platform, this time I will mainly introduce the above to you. If you are interested in the advertisements placed by major platforms, you can not only check the advertising information one by one on the terminals of major platforms, but also find the corresponding advertising ideas quickly and efficiently with the help of some advertising creative tools. At present, the popular tools are App Growing, Adinsight, Data Eye and so on.